Blog

We have gathered knowledge, inspiration and experience here.

We know the agricultural market inside out. We provide accurate, up-to-date and practical knowledge. We analyse trends, debunk myths and show you specific solutions to help you keep up with and stay ahead of the market.

Is the website your campaign enemy?

Today we will devote some time to the website. From this material you will learn whether she is the enemy when running advertising campaigns. In addition, you will learn about tools that will help you evaluate the site yourself.

Video marketing in agriculture - why does it work?

By 2020, Cisco predicts, one million minutes of video will be uploaded to the network every second. Video marketing therefore has a bright future ahead. No wonder, users prefer this form, they assimilate then much more information about the product or service. Farmers are no exception here. How to create videos about agriculture?

Branding in Polish agribusiness?

Despite numerous publications and training courses on marketing and advertising, a misconception of what branding is persists among decision-makers at many companies and institutions.

Content marketing in agriculture - how to create content that reaches the farmer?

More than 120 years ago, John Deere, an American manufacturer of agricultural machinery, began publishing a magazine called „The Furrow” to provide farmers with useful information on how to better run their farms. It was the first company to reach for a tool, nowadays called content marketing. What does it look like today in the agri-world - does content reign supreme in the fields? We explain and throw up inspiring examples of content marketing in agriculture.

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We have been connecting agro brands with farmers for over 20 years.

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