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We know the agricultural market inside out. We provide accurate, up-to-date and practical knowledge. We analyse trends, debunk myths and show you specific solutions to help you keep up with and stay ahead of the market.

Social Media in Agriculture: 5 steps to a successful strategy

Chaotic social media activities rarely translate into measurable business goals in the agricultural industry, where audiences value pragmatism and substance. The key to success is a precisely defined strategy, based on an in-depth analysis of the target audience and linking communications to the marketing funnel. Learn about the 5 key steps in creating a marketing strategy.

How to target farmers well in the search network? What is agricultural ad targeting and which words work?

Farmers use Google search, but many agricultural campaigns fail to capitalize on this potential, wasting budgets on ineffective, generic keywords. Precise long-tail phrases and branded queries generate several times higher CTR. The key to success in agro-marketing, therefore, is to strategically shift from broad targeting to precisely reaching users with specific purchase intent.

Google Performance Max for the agriculture industry: Does automation really work in such a specific sector?

The peculiarities of the agricultural industry, marked by strong seasonality and specific shopping habits of customers, pose a challenge for online marketing. In the article, we analyze the effectiveness of Performance Max smart advertising (PMax), comparing it with the results of classic product campaigns (PLA). The hard data clearly shows which performance model provides significantly higher ROAS and lower cost per conversion.

Sow content, gather customers - a new era of SEO in agriculture

In the competitive agro sector, online visibility is a strategic necessity, and Google's implementation of AI (SGE) is forcing a revision of traditional SEO. The article examines how companies must adapt strategies to become an authoritative source for AI. The key to success is the synergy of analytics and expert "Human Touch" (E-E-A-T), building lasting authority and trust in the industry.

Agricultural marketing: 5 pillars you can't forget in the age of AI

Agricultural marketing today is a hybrid. On the one hand, we have powerful AI tools, and on the other, a market that has been based on unchanging principles for years: trust and relationships. How to wisely combine these two worlds? In the article, we identify the 5 pillars that determine success and show how AI can enhance them, not replace them.

Brand building in agribusiness: How storytelling and authenticity build trust and engagement on social media.

In the agribusiness world, dry product specifications are no longer enough. The young generation of farmers is looking for more in social media - authenticity and relationships. From our article, learn how to harness the power of storytelling to build trust and real engagement. Discover why real stories and showing "behind the scenes" work better than any advertising today.

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