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We have gathered knowledge, inspiration and experience here.

We know the agricultural market inside out. We provide accurate, up-to-date and practical knowledge. We analyse trends, debunk myths and show you specific solutions to help you keep up with and stay ahead of the market.

Siła przyzwyczajenia w decyzjach zakupowych rolników – dlaczego wybieramy to, co znamy?

Dlaczego rolnik ponownie wybiera rozwiązanie, które zna i ma sprawdzone w warunkach własnego gospodarstwa? Decyzje zakupowe rolników wynikają z doświadczenia, poziomu zaufania, rekomendacji oraz postrzeganego ryzyka zmiany. Dotyczy to zarówno pojedynczych produktów, jak i całych schematów technologicznych. Sprawdź, jak przyzwyczajenie wpływa na proces decyzyjny rolnika i jak marki agro mogą skuteczniej pracować z barierą zmiany.

The power of habit in farmers’ purchasing decisions – why do we choose what we know?

Marketing to farmers – 7 mistakes limiting campaign effectiveness

An effective agro campaign requires more than a large reach and well-targeted delivery. What matters is the proper definition of the target group, an understanding of the farmer's decision-making process, and message consistency at every stage of brand contact. In the article, we analyze the most common mistakes in agricultural marketing and show what limits the effectiveness of campaigns targeted at the agricultural sector. We examine why the number of farms should not be equated with the actual market for a product and how segmentation impacts the planning of marketing activities. We also look at the role of touchpoints, information sources, and AI tools in the purchasing decision-making process.

AI in agricultural marketing. How are farmers' decisions changing?

Farmers increasingly use multiple sources of information before making a purchasing decision. Google, industry portals, advisors, social media, and generative AI today form a complex information environment. **How is AI changing the farmer's decisions, and what does this mean for agricultural marketing?** We examine how the path of searching, selecting, and verifying information is changing, and why mere brand visibility in traditional channels is no longer enough. We also analyze how a brand's presence in AI responses can influence its share in the decision-making process. We demonstrate the significance for agro companies of information consistency, content quality, and observing audience behavior at successive stages of the purchasing decision.

PLUSAGRI 2026 Agricultural Marketing Conference – why communication with farmers requires a new approach today

Is AI already influencing purchasing decisions in agriculture? This is one of the questions we will answer during PLUSAGRI 2026 – a marketing conference dedicated to changes taking place in communication and decision-making processes in the agri industry. We are examining how farmers use artificial intelligence, when they reach for its recommendations, and how they verify the answers they receive. In the article, we take a closer look at these changes and show why AI can become a significant element of the purchasing path. The results of the PLUSAGRI COMDEX 2026 study will be presented for the first time on November 18 in Warsaw.

PLUSAGRI 2026 Agricultural Marketing Conference – why communicating with a farmer requires a new approach today?

Brand or price? What sells tractors in times of tight budgets?

The agricultural market is entering the end of 2026 marked by cost pressure, investment caution, and increasingly demanding purchasing decisions by farmers. This is also changing the rules of the game in marketing—the list price is no longer the only argument, and mass communication increasingly means a costly reach to the wrong recipient. How to sell effectively when a farmer counts every penny more carefully? How to tailor the message to various farm models and their investment barriers? And how to use data and AI so that agro marketing genuinely supports sales? We examine why the future of marketing in the agricultural sector belongs to precise segmentation, data, and communication tailored to a specific farm.

ChatGPT Ads are already in Europe. Are ads in ChatGPT available for the agricultural sector?

ChatGPT Ads is now available in Europe, opening up a new channel for brands to communicate with their audience—directly within the environment where users search for information, compare solutions, and make purchasing decisions. We examine what advertising opportunities in ChatGPT are currently available for the agricultural sector, what restrictions still apply, and why a model based on context and user intent could significantly change how campaigns for agricultural products and services are run in the future.

ChatGPT Ads are now in Europe. Are ads in ChatGPT available for the agricultural sector?

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We have been connecting agro brands with farmers for over 20 years.

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