Marketing services for the agricultural industry
From strategy and creation, through content, SEO, and performance campaigns, to data-driven and AI-based solutions. We combine marketing competencies with agricultural expertise to create activities tailored to the market, audience, and business goals of agro brands.
For over 20 years, we have been creating and executing advertising campaigns in agriculture, combining knowledge of the agro market with modern marketing tools. For us, agricultural marketing is a specialization that primarily means deep knowledge of the market, its audience, and the decision-making process. Because of this, we do not start by choosing a channel. First, we determine who the brand wants to reach, at what stage of the purchasing process the recipient is, and what result the marketing should achieve. Only on this basis do we select the tools and combine them into a coherent system.
Marketing for the agricultural sector requires more than choosing channels
In agriculture, the timing of communication is just as important as its content. Demand changes with the season, weather, stage of vegetation, schedule of fieldwork, market situation, and the investment cycle of farms. A campaign for fertilizer is planned differently than one for a new seed variety, and differently still for the sale of a tractor, a precision agriculture system, or a financial service.
The decision-making process itself also varies. The purchase of a product needed for a specific treatment can happen quickly, while the selection of a machine or technology can take many months. During this time, the farmer searches for information, watches videos, compares parameters, checks reviews from other users, consults with an advisor or dealer, and repeatedly returns to the products of interest.
Therefore, effective actions require a combination of strategy, content, advertising, technology, and analytics. Individual channels should support the recipient through successive stages of the decision-making process, rather than functioning as independent campaigns.
This approach stems from our specialization in agricultural marketing and over 20 years of experience working with the agricultural market.
For which companies do we create marketing activities?
We support companies whose products and services are related to agricultural production and the broad agri-food market. We tailor our strategy and scope of activities each time to the product category, sales method, and target audience.
We work, among others, for companies operating in the fields of:
- machinery, tractors and farm equipment
- fertilizers and biostimulants
- plant protection products
- seed material and plant breeding
- feed and animal nutrition
- products and services for animal production
- AgTech technologies and solutions
- precision agriculture
- parts and technical equipment
- distribution and dealer networks
- agricultural e-commerce
- financial services and other solutions aimed at farms and agricultural enterprises
Each of these markets requires a different language, arguments, and timing to reach the audience. Therefore, the starting point is not a ready-made marketing package, but the business problem that needs to be solved.
We start with the business goal
Marketing should not be reduced to the number of published posts, ad impressions, or the ranking of a few phrases in Google. Tools only matter when they support a specific business goal.
Among other things, we help brands when they want to:
Launch a new product on the market
We build positioning, communication, and a go-to-market plan. We prepare creative work, content, and campaigns that first build awareness of the solution and then provide the arguments needed to make a decision.
Increase the number of sales inquiries
We combine channels that capture existing demand with activities that build that demand beforehand. We design landing pages, Google Ads and Meta Ads campaigns, content, and remarketing that lead the interested audience to contact the company or dealer.
Increase online sales
We are analyzing the entire process – from product visibility and product feed quality, through advertising campaigns, to user behavior in the store and conversion measurement.
Build a stronger brand
We organize brand strategy, communication, and identity. We build visibility through campaigns, expert content, social media, PR, and expert presence.
Reach a specific group of farmers
Not every product should be advertised to the entire market. We segment audiences by their needs and behaviors and use data for more precise campaign planning.
Increase visibility in Google and AI systems
We are developing the content, structure, and technical layer of the website so that the brand is discoverable both in traditional search results and in new AI-based methods of information retrieval.
| Business goal | Most frequently involved areas |
|---|---|
| Product launch | strategy, creation, content, PR, Google Ads and Meta/TikTok Ads, FARM AI™ |
| More sales leads | Google Ads, Meta/TikTok Ads, landing pages, content and remarketing, FARM AI™ |
| Increase in online sales | e-commerce, Google Ads, Meta Ads, SEO and conversion optimization, FARM AI™ |
| Building a stronger brand | strategy, creation, content, social media and PR |
| Reaching a specific group of farmers | FARM AI™, Google Ads and Meta/TikTok Ads |
| Visibility in Google and AI systems | SEO, GEO, AI Search, content and site architecture |
Our services
Agro Brand Strategy
The foundation of successful marketing efforts.
Learn more about the agro brand strategy
Ad Creative
Farmers see hundreds of messages every day. Simply showing a product and a logo is not enough to grab their attention.
We develop campaign concepts, key visuals, digital and social media content, videos, print ads, outdoor ads, and packaging designs. We tailor our creative work to the product category, distribution channel, and time of year.
Authenticity is particularly important to us. A product should be shown in the context in which it actually operates—a machine in action, technology on a farm, or a solution that addresses a specific user problem.
Learn more about ad creation
Content Marketing in Agriculture
A farmer buying a professional product is a demanding customer. Before making a decision, they often want to understand how the product works, see the results, compare solutions, and learn the opinions of practitioners.
We create expert articles, guides, feature stories, video materials, infographics, case studies, and product content that address the questions arising at successive stages of the purchasing process.
Content is not just text production „for publication” for us. It is meant to capture attention, build knowledge and trust, increase brand visibility, and provide the arguments needed for sales.
Learn more about content marketing
Agricultural SEO, GEO, and AI Search Positioning
The way information is searched for is changing. A brand should be visible not only in traditional Google search results, but also in AI Overviews, generative systems, and other places where users look for answers.
We combine technical SEO, demand analysis, content, GEO, and source authority building into a single process. The goal is not just to increase traffic, but to have the brand present for queries that matter to its business.
We are developing this area in our Search & Demand Engine model, which allows us to combine demand analysis, content planning, and systematic execution.
Learn more about SEO, GEO, and AI Search optimization
Google Ads for the agricultural industry
The search engine is one of the most important places for capturing existing demand. When a farmer is looking for a specific product, comparing solutions, or trying to solve a problem, the brand should appear at the right moment.
We run Search, Performance Max, Demand Gen, YouTube, Display, and shopping campaigns. We analyze search queries, campaign structure, creatives, landing pages, and conversions.
We also combine Google Ads with remarketing. In an industry where the decision-making process can span several weeks or months, a first visit to the website is very often just the beginning of the process.
Learn more about Google Ads
Meta Ads and TikTok Ads
Facebook, Instagram, and TikTok also allow you to reach audiences even when they are not actively searching for a product at that moment.
We use paid social media campaigns for brand awareness, product promotion, lead generation, content distribution, remarketing, and sales support.
We plan campaigns taking into account seasonality, audience behavior, and the role of individual formats. We expect a different task from a short video building reach, a different one from a product ad, and yet another from a campaign reminding the user about a product they viewed earlier.
Learn more about Meta Ads and TikTok Ads
Social Media
Managing an agricultural brand profile is more than just regular posting. The communication must have specific recipients, a goal, thematic lines, and a way to measure results.
We create social media strategies, communication schedules, and content for Facebook, Instagram, TikTok, YouTube, and LinkedIn. We combine the client's product knowledge with formats that allow us to deliver it in a useful and engaging way.
We build our communication strategy around the real needs of farmers—their knowledge, user experiences, the current situation on the farm, the season, and people who can speak credibly about the product.
Learn more about social media management
Public Relations
In the agricultural industry, reputation is not built through advertising alone. Trade media, experts, advisors, practitioners, opinion leaders, and the brand's presence within the community are of great importance.
We handle media relations, expert and influencer collaborations, CSR and sponsorship projects, as well as event and conference communication.
We help brands not only to be visible, but also to build credibility and become a natural part of the industry discussion.
Learn more about Public Relations
Websites & Landing Pages
A website is one of the most important touchpoints between a brand and a potential customer. It is where the user verifies the offer, compares products, looks for parameters, technical materials, dealer contact info, or an inquiry form.
We design corporate websites, product pages, and landing pages with their actual purpose in mind. We take care of information architecture, UX, speed, responsiveness, SEO, and elements that drive conversions.
The website should not only look good. It must help the user find the right information and take the next step.
Learn more about websites and landing pages
E-commerce for the agricultural industry
Online sales in agriculture require a combination of technology, product data, analytics, and performance marketing.
We are working on product visibility, product feeds, Google Merchant Center, sales campaigns, SEO, analytics, and checkout process optimization.
We look at e-commerce holistically. We are not interested solely in generating traffic to the store, but in what happens to the user from the first contact with the advertisement all the way to the transaction.
Learn more about e-commerceData and AI in agricultural marketing
Technology has value when it solves a specific problem. That is why we develop our own tools that use data and artificial intelligence in two different areas: reaching the right audience and automating product advisory.
FARM AI™ – more precise reach to farmers
FARM AI™ combines our user behavior data with advertising technologies and artificial intelligence.
It allows building audience segments based on their actual interests and using them in campaign planning and optimization. Instead of treating „farmers” as one broad group, we can differentiate communication depending on what the user is specifically interested in.
Meet FARM AI™AgroCore AI Advisor™ – product knowledge available 24/7
AgroCore AI Advisor™ is a digital advisor based on verified knowledge provided by the company.
It can answer customer questions, help with product selection, and provide information whenever the user needs it—even outside of a salesperson's or advisor's working hours.
The system is not meant to replace expert knowledge. Its role is to make this knowledge available in a scalable, easily accessible form.
Meet AgroCore AI Advisor™We are combining the channels into a single process
The greatest marketing potential arises when channels stop operating in silos.
A farmer might see a product for the first time in a social media video. A few days later, they might encounter an expert article addressing their problem. Afterward, they might type the solution's name into Google, visit the product website, check the specifications, and leave the site without making contact.
This does not mean losing the customer. It is a natural part of the decision-making process.
Well-designed marketing allows you to continue this path: remarketing reminds about the product, subsequent content provides new arguments, the search engine leads back to the website, and a properly prepared landing page makes it easier to take the next step.
That is why strategy, content, SEO, performance, social media, PR, and technology should not be planned as separate projects. Each of these elements can be responsible for a different stage of the same decision.
What is of particular importance in communication with a farmer?
Season and the right moment
An agricultural marketing calendar must take the farm calendar into account. Communication should anticipate the moment of need rather than starting only when most decisions have already been made.
Knowledge instead of empty declarations
A farmer expects concrete information. Specifications, practical experiences of practitioners, comparisons, data, demonstrations, and expert answers hold more value than general declarations of „highest quality”.
Trust built across multiple touchpoints
One ad is rarely enough. Credibility is built through the consistency of what the user sees on Google, social media, industry media, the product page, and expert materials.
Different needs of different households
The agricultural market is not homogeneous. Farm size, production profile, machinery fleet, technology, location, or purchasing model all influence needs and decision-making processes. Therefore, in our campaigns, we strive to define our audience as precisely as possible, rather than communicating a single message to the entire market.
How do we work?
Understanding the problem and the goal
We start by talking about business, not a list of services. We determine what is supposed to change as a result of the activities undertaken and which metrics will allow us to evaluate this change.
We are analyzing the situation
We check the market, competition, target audience, previous activities, data and available resources. We identify the greatest opportunities and barriers.
We are designing a solution
We select channels, scope of activities, communication, budget, and measurement method. Not every project requires the use of all services.
We are implementing
The strategy moves into action: content, creative materials, websites, and campaigns are created, and individual actions work toward a common goal.
We measure and optimize
We analyze results and audience behavior. We use insights from the data for future decisions, campaign changes, and planning the next stages.
Why Adagri?
We specialize in agriculture
We have been operating in the agricultural market for over 20 years. We understand the seasonality, industry terminology, purchasing processes, and the specifics of products targeted at farms and agricultural enterprises.
We combine competencies
Strategy, creation, content, performance marketing, SEO, social media, PR, technology, and development operate within a single team. This allows us to design activities as a single system instead of a collection of unrelated services.
We are working on data
We use analytics, audience behavior data, and our own technological solutions to ensure that marketing decisions are driven by data rather than intuition alone.
We have direct contact with the market
We are developing our own agricultural media outlets, Agrofoto.pl and Agrofakt.pl. Thanks to this, we observe what information farmers are looking for, what topics engage audiences, and how the ways of consuming digital content are changing.
We combine technology with human expertise
We use AI where it allows us to analyze data faster, scale operations, or share knowledge. The ultimate direction of communication, strategy, and content quality are always built on the expertise of specialists and market knowledge.
You don't need all the services. You need the right solution.
Sometimes the problem is insufficient visibility in Google. Other times it is poorly defined communication, a lack of valuable content, ineffective advertising campaigns, or a website that generates traffic but does not lead to inquiries.
That is why we don't start the conversation with the package.
We start with a question:
What should marketing change in your business?
Based on this, we can design a scope of activities that corresponds to the actual problem and the company's capabilities.
Let's talk about your project
Tell us what you want to achieve. We will check which activities and channels can best support your goal.
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