Blog

We have gathered knowledge, inspiration and experience here.

We know the agricultural market inside out. We provide accurate, up-to-date and practical knowledge. We analyse trends, debunk myths and show you specific solutions to help you keep up with and stay ahead of the market.

Digital seeding, real harvest - how to get leads in agriculture when the farmer in the field?

Successful marketing in the agro industry requires fine-tuning the sales funnel to match the seasonal rhythm of the farmer, taking advantage of the synergy between building reach in Meta Ads and closing purchase intent in Google Search. The article analyzes specific campaign data, proving that eliminating mobile barriers and optimizing content load times can generate quality sales leads even during the peak of fieldwork.

Green marketing in agriculture - how to build credibility and avoid greenwashing?

In the era of stringent CSRD requirements, green marketing in agriculture is evolving from a promotional tool into a key component of risk and reputation management strategies. Learn how to turn measurable environmental data and product innovation into a genuine competitive advantage by effectively eliminating the risk of greenwashing.

TikTok campaign in the agricultural industry - is it worth it? Expert comparison with Facebook

Is TikTok in the agricultural industry just about reach or real sales? In this article, we prove that the best results come from a combined strategy: TikTok attracts attention with authenticity, and Meta (Facebook) turns it into specific sales inquiries. Find out how to plan a campaign that not only entertains, but above all sells.

GEO is coming - how is the new search engine revolution changing agribusiness marketing?

The search engine revolution is changing the rules of the game in agribusiness. The traditional battle for ranking positions is giving way to a strategy in which being the authoritative „source of truth” for artificial intelligence becomes crucial. Agribusinesses that want to maintain influence over farmers' purchasing decisions must abandon the fight for clicks alone in favor of GEO (Generative Engine Optimization) efforts, based on unique data and expertise.

Difficult agricultural products? Strategies in agricultural social media

Marketing biological products on agricultural social media is a challenge - how do you sell a solution that only takes months to see results? The key is a strategy based on education, evidence and authenticity. Learn proven communication methods that build farmers„ trust and turn ”invisible" biological processes into real sales success.

How to appear in a review from AI in the agricultural industry?

Google's AI revolution is not a threat to your traffic, but an opportunity to dominate the agriculture market by implementing GEO and AEO strategies. Discover how to turn generic content into structured, expert knowledge that positions your brand as a direct source of information in AI Overviews results. Find out how to tailor your communications to respond to farmers' needs faster and more accurately than your competitors.

1 2 3 4 ... 7

Previous page Next page

We have been connecting agro brands with farmers for over 20 years.

Talk to us about your campaign and start reaching the right audience.