Blog

We have gathered knowledge, inspiration and experience here.

We know the agricultural market inside out. We provide accurate, up-to-date and practical knowledge. We analyse trends, debunk myths and show you specific solutions to help you keep up with and stay ahead of the market.

Brandbooks vs virtual reality

Learn more about corporate identity systems and their role in co-creating brand image. Learn about the basic problems in applying them in the online realm so that your investment in SIW pays off and your digital campaigns reach your audience.

The must-have of your website

The Internet is swelling with websites, and having your own site is no longer a big deal. In the struggle for visual distinction, we often forget the basics. So what is worth keeping in mind?

Is the website your campaign enemy?

Today we will devote some time to the website. From this material you will learn whether she is the enemy when running advertising campaigns. In addition, you will learn about tools that will help you evaluate the site yourself.

Video marketing in agriculture - why does it work?

By 2020, Cisco predicts, one million minutes of video will be uploaded to the network every second. Video marketing therefore has a bright future ahead. No wonder, users prefer this form, they assimilate then much more information about the product or service. Farmers are no exception here. How to create videos about agriculture?

Branding in Polish agribusiness?

Despite numerous publications and training courses on marketing and advertising, a misconception of what branding is persists among decision-makers at many companies and institutions.

Content marketing in agriculture - what is engaging the farmer today?

Learn how to effectively harness the potential of content marketing in agribusiness by combining hard data and GEO/AEO standards with the authentic voice of practitioners. In this article, we discuss key trends, persona mapping and format selection strategies that will allow you to turn expertise into lasting relationships with farmers and measurable sales results.

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We have been connecting agro brands with farmers for over 20 years.

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