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We have gathered knowledge, inspiration and experience here.

We know the agricultural market inside out. We provide accurate, up-to-date and practical knowledge. We analyse trends, debunk myths and show you specific solutions to help you keep up with and stay ahead of the market.

Google Performance Max for the agriculture industry: Does automation really work in such a specific sector?

The peculiarities of the agricultural industry, marked by strong seasonality and specific shopping habits of customers, pose a challenge for online marketing. In the article, we analyze the effectiveness of Performance Max smart advertising (PMax), comparing it with the results of classic product campaigns (PLA). The hard data clearly shows which performance model provides significantly higher ROAS and lower cost per conversion.

Sow content, gather customers - a new era of SEO in agriculture

In the competitive agro sector, online visibility is a strategic necessity, and Google's implementation of AI (SGE) is forcing a revision of traditional SEO. The article examines how companies must adapt strategies to become an authoritative source for AI. The key to success is the synergy of analytics and expert "Human Touch" (E-E-A-T), building lasting authority and trust in the industry.

Agricultural marketing: 5 pillars you can't forget in the age of AI

Agricultural marketing today is a hybrid. On the one hand, we have powerful AI tools, and on the other, a market that has been based on unchanging principles for years: trust and relationships. How to wisely combine these two worlds? In the article, we identify the 5 pillars that determine success and show how AI can enhance them, not replace them.

Brand building in agribusiness: How storytelling and authenticity build trust and engagement on social media.

In the agribusiness world, dry product specifications are no longer enough. The young generation of farmers is looking for more in social media - authenticity and relationships. From our article, learn how to harness the power of storytelling to build trust and real engagement. Discover why real stories and showing "behind the scenes" work better than any advertising today.

Local positioning for agricultural companies. How to become number one in your region?

Imagine this situation: the peak of the harvest, work is in full swing, and a key component breaks down in your combine. Every hour of downtime is a waste of money and nerves. What do you do? You reach for the phone, type "agricultural machinery service" into Google and call the first company that pops up on the map. It's at times like this that local positioning shows its true power.

Market evolution and the magic of numbers - how to plan a campaign to reap the marketing harvest

Recent years have seen rapid development of the online market in the agro industry. New portals are growing like mushrooms, and those that have been on the market for a long time tempt us with the magic of numbers. The bidding for reach continues. Are we sure we are keeping in touch with reality?

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