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04.12.2020

Jacek Kwiatkowski

campaign planning

Market evolution and the magic of numbers - how to plan a campaign to reap the marketing harvest.

Recent years have seen rapid development of the online market in the agro industry. New portals are growing like mushrooms, and those that have been on the market for a long time tempt us with the magic of numbers. The bidding for reach continues. Are we sure we are keeping in touch with reality?

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What knowledge will you gain?

  • Where to look for a farmer - marketing channels of outreach - research results and their reflection in practice.
  • Range vs. agricultural reality - why is the magic of numbers still tempting us?
  • Media selection criteria for an online campaign - basic strategies to consider when creating a media plan.
  • Where is the market headed - what will we face in the near future?
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More inspiration

  • AEO (Answer Engine Optimization) - How do you become Google's No. 1 answer to the questions farmers ask in the tractor cab?

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  • Influencer marketing in agriculture - is it worth investing in?

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  • AI positioning in agriculture - how to build sales when website traffic is declining?

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  • Digital seeding, real harvest - how to get leads in agriculture when the farmer in the field?

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  • Green marketing in agriculture - how to build credibility and avoid greenwashing?

    green marketing in agriculture Read more
  • TikTok campaign in the agricultural industry - is it worth it? Expert comparison with Facebook

    TikTok campaign in the agricultural industry Read more

We have been connecting agro brands with farmers for over 20 years.

Talk to us about your campaign and start reaching the right audience.

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