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We have gathered knowledge, inspiration and experience here.

We know the agricultural market inside out. We provide accurate, up-to-date and practical knowledge. We analyse trends, debunk myths and show you specific solutions to help you keep up with and stay ahead of the market.

Agricultural marketing: 5 pillars you can't forget in the age of AI

Agricultural marketing today is a hybrid. On the one hand, we have powerful AI tools, and on the other, a market that has been based on unchanging principles for years: trust and relationships. How to wisely combine these two worlds? In the article, we identify the 5 pillars that determine success and show how AI can enhance them, not replace them.

Brand building in agribusiness: How storytelling and authenticity build trust and engagement on social media.

In the agribusiness world, dry product specifications are no longer enough. The young generation of farmers is looking for more in social media - authenticity and relationships. From our article, learn how to harness the power of storytelling to build trust and real engagement. Discover why real stories and showing "behind the scenes" work better than any advertising today.

Local positioning for agricultural companies. How to become number one in your region?

Imagine this situation: the peak of the harvest, work is in full swing, and a key component breaks down in your combine. Every hour of downtime is a waste of money and nerves. What do you do? You reach for the phone, type "agricultural machinery service" into Google and call the first company that pops up on the map. It's at times like this that local positioning shows its true power.

Market evolution and the magic of numbers - how to plan a campaign to reap the marketing harvest

Recent years have seen rapid development of the online market in the agro industry. New portals are growing like mushrooms, and those that have been on the market for a long time tempt us with the magic of numbers. The bidding for reach continues. Are we sure we are keeping in touch with reality?

What to take care of to be RODO compliant online?

Data protection is an indispensable companion to any business. So how to conduct online marketing to be compliant with RODO? How to conduct an effective and efficient online advertising campaign using a landing page?

Help your audience leave a Facebook lead

Facebook is a social network with a large spectrum of advertising opportunities. Learn about the key stages of a social media advertising campaign and the various elements of it that are worth looking into. See how to get leads on Facebook.

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