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We know the agricultural market inside out. We provide accurate, up-to-date and practical knowledge. We analyse trends, debunk myths and show you specific solutions to help you keep up with and stay ahead of the market.

AI in agro marketing - facts, myths and practice in Poland

The agro industry must adapt to the reality that AI is redefining analytics and targeting, but precision will not be delivered by generic digital tools alone. Only the integration of algorithms with hard market data and local context brings real business value. Indeed, in the clash for farmer attention, a model that combines machine learning with human experts and qualitative content wins.

Meta Ads in the service of agriculture: effective formats and targeting strategies on Facebook and Instagram

Success in Meta Ads in agriculture is based on combining ad formats and precise targeting in line with the agri-tech calendar. This strategy generates higher engagement and builds trust, essential for seasonal purchasing decisions. This is the key to effectively reaching farmers at the most important moments of field work.

Content marketing in agriculture - 5 content ideas to attract farmers

In the face of daily market and climate challenges, knowledge is a key asset for any modern farm. A successful strategy relies on content marketing that redefines the brand from a vendor to a trusted expert and partner. Learn about 5 content formats that not only build authority, provide farmers with real solutions and at the same time lay the foundation for positioning your website in the search network.

Social SEO in agriculture - how to increase brand visibility where farmers are looking?

Farmers are actively searching not only on Google, but also on social media. Ignoring social SEO in agriculture - that is, optimizing for Google searches and social media at the same time - is a strategic mistake, tantamount to giving away customers to competitors. The key today is to ensure dual visibility, to be found exactly where the farmer is looking for solutions.

Social Media in Agriculture: 5 steps to a successful strategy

Chaotic social media activities rarely translate into measurable business goals in the agricultural industry, where audiences value pragmatism and substance. The key to success is a precisely defined strategy, based on an in-depth analysis of the target audience and linking communications to the marketing funnel. Learn about the 5 key steps in creating a marketing strategy.

How to target farmers well in the search network? What is agricultural ad targeting and which words work?

Farmers use Google search, but many agricultural campaigns fail to capitalize on this potential, wasting budgets on ineffective, generic keywords. Precise long-tail phrases and branded queries generate several times higher CTR. The key to success in agro-marketing, therefore, is to strategically shift from broad targeting to precisely reaching users with specific purchase intent.

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