Blog

We have gathered knowledge, inspiration and experience here.

We know the agricultural market inside out. We provide accurate, up-to-date and practical knowledge. We analyse trends, debunk myths and show you specific solutions to help you keep up with and stay ahead of the market.

GEO is coming - how is the new search engine revolution changing agribusiness marketing?

The search engine revolution is changing the rules of the game in agribusiness. The traditional battle for ranking positions is giving way to a strategy in which being the authoritative „source of truth” for artificial intelligence becomes crucial. Agribusinesses that want to maintain influence over farmers' purchasing decisions must abandon the fight for clicks alone in favor of GEO (Generative Engine Optimization) efforts, based on unique data and expertise.

Difficult agricultural products? Strategies in agricultural social media

Marketing biological products on agricultural social media is a challenge - how do you sell a solution that only takes months to see results? The key is a strategy based on education, evidence and authenticity. Learn proven communication methods that build farmers„ trust and turn ”invisible" biological processes into real sales success.

How to appear in a review from AI in the agricultural industry?

Google's AI revolution is not a threat to your traffic, but an opportunity to dominate the agriculture market by implementing GEO and AEO strategies. Discover how to turn generic content into structured, expert knowledge that positions your brand as a direct source of information in AI Overviews results. Find out how to tailor your communications to respond to farmers' needs faster and more accurately than your competitors.

Performance Max campaigns in agricultural e-commerce - the potential of automation in selling agricultural products

The dynamic growth of e-commerce in the agro industry requires precise tools such as Performance Max campaigns, which effectively offset the challenges of seasonality through artificial intelligence. Learn the strategy of combining automation with expertise to achieve spectacular ROI instead of burning through your budget.

The context of chatbots and LLM in agro marketing

Integrating artificial intelligence into customer service in the agro sector is not just an innovation, but a strategic step toward automating processes and better understanding farmers' purchasing intentions. Learn about the opportunities and barriers to implementing LLM chatbots and how to build a modern communication ecosystem that realistically supports a company's value chain.

Farmers are scrolling! How to create ad creatives that attract attention in Meta Ads?

Successful marketing creation in agriculture is not based only on the amount of budget, but on a strategy that combines format, content and seasonal context. Data analysis proves that abandoning marketing jargon in favor of specific messages and optimizing for mobile devices can increase campaign effectiveness by up to three times.

1 2 3 4 ... 7

Previous page Next page

We have been connecting agro brands with farmers for over 20 years.

Talk to us about your campaign and start reaching the right audience.