Blog

We have gathered knowledge, inspiration and experience here.

We know the agricultural market inside out. We provide accurate, up-to-date and practical knowledge. We analyse trends, debunk myths and show you specific solutions to help you keep up with and stay ahead of the market.

AEO (Answer Engine Optimization) - How do you become Google's No. 1 answer to the questions farmers ask in the tractor cab?

In the age of generative artificial intelligence, traditional SEO in agriculture is giving way to AEO strategies, where the battle is on to be the only instant answer on a farmer's phone. Learn how to optimize expert content to make your brand the first source of information for Google and AI algorithms during key moments of the agri-tech season.

Influencer marketing in agriculture - is it worth investing in?

Today's agribusiness marketing is evolving towards the strategic use of Key Opinion Leaders who, through authenticity and expertise, effectively build trust with the next generation of farmers. Analysis of market data confirms the key role of video platforms in the decision-making process, making influencer marketing a precise tool for shaping long-term brand credibility in the agro sector.

AI positioning in agriculture - how to build sales when website traffic is declining?

The evolution of search engines toward a Zero-Click Search model is forcing agro brands to redefine their existing SEO strategies and move from fighting for clicks to fighting for authority in AI-generated responses. The key to success in this new reality becomes precise expertise to build farmer trust and shorten the purchase path even before the farmer enters the website.

Digital seeding, real harvest - how to get leads in agriculture when the farmer in the field?

Successful marketing in the agro industry requires fine-tuning the sales funnel to match the seasonal rhythm of the farmer, taking advantage of the synergy between building reach in Meta Ads and closing purchase intent in Google Search. The article analyzes specific campaign data, proving that eliminating mobile barriers and optimizing content load times can generate quality sales leads even during the peak of fieldwork.

Green marketing in agriculture - how to build credibility and avoid greenwashing?

In the era of stringent CSRD requirements, green marketing in agriculture is evolving from a promotional tool into a key component of risk and reputation management strategies. Learn how to turn measurable environmental data and product innovation into a genuine competitive advantage by effectively eliminating the risk of greenwashing.

TikTok campaign in the agricultural industry - is it worth it? Expert comparison with Facebook

Is TikTok in the agricultural industry just about reach or real sales? In this article, we prove that the best results come from a combined strategy: TikTok attracts attention with authenticity, and Meta (Facebook) turns it into specific sales inquiries. Find out how to plan a campaign that not only entertains, but above all sells.

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