Content marketing in agriculture - 5 content ideas to attract farmers.

Unpredictable weather or adjusting to market conditions are daily challenges that most farms face. In these realities, the advantage is gained by those who not only work hard, but also act wisely. And acting wisely is based on knowledge. That is why modern agricultural marketing is no longer just flyers and ads, but more importantly an investment in content such as videos, how-to guides, tests and reviews or interviews.

What role does content marketing play in agriculture?

Content marketing in agriculture is not just about marketing products. Instead of shouting „Buy my product!”, you provide the farmer with sound knowledge, practical advice and ready-made solutions that will realistically help them in their work. In doing so, you build trust, position yourself as an expert and create long-term relationships. Effective marketing in agriculture is a dialogue, not a monologue.

Here are 5 content marketing ideas that will grab the attention of agricultural producers and make your brand a partner, not just a vendor.

Video guides - show, don't just tell

In agriculture, one picture is often worth more than a thousand words. Why is the video format so effective in agricultural operations? Because it shows details, saves time and is extremely authentic. The farmer, instead of reading a long manual, can see step-by-step how to perform an activity. This not only builds credibility, but also shortens the distance.

Sample topics for videos:

• „How to properly calibrate a sprayer? Instructions in 5 steps”
• „A quick inspection of the tractor before going into the field - what can't you forget?”
• „Inspection of rapeseed plantations after winter. Is there damage?”

Video guides build an image as a practitioner and expert to return to for specific, proven advice. Your videos can become a handy manual for hundreds of farms.

Tests and reviews - build trust through objectivity

Before a farmer invests in a new variety, machine or crop protection product, he wants to be sure it's a good decision. Where does he look for confirmation? At other practitioners. This is confirmed by a survey conducted using the CAWI method on a sample of 378 farms between 29.11-12.12.2024 by Martin & Jacob. According to this survey, farmers choose as a source of information:

• agricultural portals (39%),
• retailers in stores (38%),
• agriculture forum (37%).

What's more, before a threat arises, as many as 41% of the farmers surveyed seek information on agricultural forums, considering another farmer to be the most reliable. Opinions (43%) and field reports (40%) are then the preferred form of communication.

Therefore, independent testing and reviews are the absolute foundation of trust in agricultural marketing.

What might such content look like?

• Comparison tests: Juxtapose several rapeseed varieties in one field and objectively compare their performance, or even years of experience with regular updates.
• Reviews: Material checking the performance of agricultural products with an objective summary of its advantages and disadvantages.
• Effectiveness analysis: Presentation of the effects of the product on a specific plantation.

Showing a product „in action,” without embellishment, is the strongest proof of its quality. Maintaining transparency builds tremendous trust and loyalty, which no advertising can buy.

Farmer's Calendar - be useful all year round

Agricultural work goes on in the rhythm of nature. Be present in the farmer's mind not only during the season, but throughout the year by providing valuable content tailored to the work being done. Create a series of blog articles or social media posts that becomes a practical guide.

Sample themes tailored to the season:

• February: „Spring fertilization - what to pay attention to when applying nitrogen fertilizer for the first time?”
• July: „August in the agricultural sector - key tasks at harvest and harvest technology”.”
• November: „How to properly prepare agricultural machinery for winterization? Checklist”

With regular, useful content, your brand becomes a constant reference and trusted advisor in the agricultural industry. Farmers know that they will always find up-to-date and necessary information from you. In addition, regular publications are the key to successful positioning in the search network!

Voices from the industry - interviews with experts and success stories

Your brand doesn't have to speak only in its own voice. Invite others into the conversation to provide your audience with a unique perspective and inspiration. It's a great way to lend credibility to your message.

Which formats to choose?

• Interviews with experts: Talk to agricultural advisors, scientists from research institutes or representatives of agricultural companies about current topics, such as new regulations or innovative farming methods.
• Farmers' success stories: Tell the story of an agricultural producer who, thanks to your solutions, has increased yields, reduced costs or significantly improved operations. Let the numbers and his authentic opinion speak for themselves.

Reviews from independent experts or satisfied customers are often more persuasive than the best advertising. You also provide readers with inspiring stories that motivate them to take action.

Downloadable guides - knowledge in a nutshell

Some topics require more extensive coverage. Instead of creating a dozen short articles, gather all the knowledge in one comprehensive download. A detailed guide is a great way to show the full extent of your knowledge in a given area. It's also a great way to increase the potential buyer base for your products!

Sample topics for agricultural guides:

• „A complete guide to protecting winter oilseed rape”.”
• „The ABCs of Precision Farming: How to get started and not overpay?”
• „Catalog of proven winter wheat varieties for the 2025/2026 season”.”

By providing such valuable material in exchange for an e-mail address, you build a contact base of people who are realistically interested in your offer. At the same time, you establish yourself as an undisputed expert in your field.

Start your agricultural marketing today!

As you can see, an effective marketing in agriculture doesn't have to be boring or complicated. Video tutorials, transparent tests, fieldwork calendar, interviews and comprehensive guides are proven formats that build relationships and deliver real benefits. The key is to deliver value and authenticity. Instead of thinking about selling, start thinking about educating and supporting your customers. This is the best way to earn their trust and loyalty.

Still, in online agricultural marketing, content alone isn't enough - using the right practices to stand out from the competition is key. 

You want your company to become an expert in content marketing in agriculture, But don't know where to start? Contact us - we'll help you create content that really works in the farmers market!

See also: Social SEO in agriculture - how to increase brand visibility where farmers are looking?

We have been connecting agro brands with farmers for over 20 years.

Talk to us about your campaign and start reaching the right audience.