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We have gathered knowledge, inspiration and experience here.

We know the agricultural market inside out. We provide accurate, up-to-date and practical knowledge. We analyse trends, debunk myths and show you specific solutions to help you keep up with and stay ahead of the market.

Content marketing in agriculture - 5 content ideas to attract farmers

In the face of daily market and climate challenges, knowledge is a key asset for any modern farm. A successful strategy relies on content marketing that redefines the brand from a vendor to a trusted expert and partner. Learn about 5 content formats that not only build authority, provide farmers with real solutions and at the same time lay the foundation for positioning your website in the search network.

Social SEO in agriculture - how to increase brand visibility where farmers are looking?

Farmers are actively searching not only on Google, but also on social media. Ignoring social SEO in agriculture - that is, optimizing for Google searches and social media at the same time - is a strategic mistake, tantamount to giving away customers to competitors. The key today is to ensure dual visibility, to be found exactly where the farmer is looking for solutions.

Social Media in Agriculture: 5 steps to a successful strategy

Chaotic social media activities rarely translate into measurable business goals in the agricultural industry, where audiences value pragmatism and substance. The key to success is a precisely defined strategy, based on an in-depth analysis of the target audience and linking communications to the marketing funnel. Learn about the 5 key steps in creating a marketing strategy.

How to target farmers well in the search network? What is agricultural ad targeting and which words work?

Farmers use Google search, but many agricultural campaigns fail to capitalize on this potential, wasting budgets on ineffective, generic keywords. Precise long-tail phrases and branded queries generate several times higher CTR. The key to success in agro-marketing, therefore, is to strategically shift from broad targeting to precisely reaching users with specific purchase intent.

Google Performance Max for the agriculture industry: Does automation really work in such a specific sector?

The peculiarities of the agricultural industry, marked by strong seasonality and specific shopping habits of customers, pose a challenge for online marketing. In the article, we analyze the effectiveness of Performance Max smart advertising (PMax), comparing it with the results of classic product campaigns (PLA). The hard data clearly shows which performance model provides significantly higher ROAS and lower cost per conversion.

Sow content, gather customers - a new era of SEO in agriculture

In the competitive agro sector, online visibility is a strategic necessity, and Google's implementation of AI (SGE) is forcing a revision of traditional SEO. The article examines how companies must adapt strategies to become an authoritative source for AI. The key to success is the synergy of analytics and expert "Human Touch" (E-E-A-T), building lasting authority and trust in the industry.

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