How to appear in a review from AI in the agricultural industry?.

In order for your company to appear in the review from AI, you need to transform your content from generic marketing descriptions into precise, structured knowledge bases that answer users' questions directly and expertly. This is not a revolution that removes your site from the Internet, but an evolution of SEO, where the one who provides the best answer in the shortest amount of time wins. In the age of AI, users are looking for quick and direct answers, not just a list of links.

Many agribusinesses are worried that Google's generative artificial intelligence (AI) search engine will „cut off” their website traffic. This is a mistaken assumption. Google is still striving to provide the most relevant information, just changing the form of presentation on the search results page. Instead of a list of links, a farmer looking for a solution to an agronomic problem gets a synthetic answer - a so-called „snapshot” (snapshot). Your goal is no longer just to be on the 1st position of the link list, but to become a source, from which AI sucks information into this snapshot.

What are AI Overviews (SGEs) and why are they changing the rules of the game in agro?

AI Overviews (formerly Search Generative Experience - SGE) is a relatively new feature in Google's search engine that uses generative artificial intelligence to create relevant answers to user queries, displayed over traditional results. It's a solution that makes extensive use of advanced AI features.

For a manufacturer of agricultural inputs or machinery, this means a paradigm shift. If a farmer, after typing in a given query, such as „when to shorten rapeseed,” expects advice, AI will not immediately send him to specific articles. First there is a process of generating answers from various sources, and only next to it will there be links to each of them. For your site to be mentioned there, Google needs to „understand” your content better than ever before.

GEO and AEO content strategy - how to write to make robots want to quote you?

The fight for position in AI reviews is based on two new concepts: GEO and AEO. Both boil down to one thing: optimizing content to provide specific answers with each query.

GEO (Generative Engine Optimization) is a strategy for adapting site content to generative artificial intelligence algorithms, which will use your text as a source to generate its own responses.

AEO (Answer Engine Optimization) is a content optimization technique focused on providing precise and concise answers to specific user questions (e.g., about dosage or timing of treatment) intended for direct quoting.

How are GEO and AEO different from traditional SEO?

GEO and AEO are strategies that involve creating and structuring content in such a way that AI engines can easily understand and use it.

Traditional SEO has often focused on saturating text with keywords. In the age of AI, the key is also user intent and attention to the highest standards of quality answers. A farmer typing in „winter wheat weeds” is not looking for a definition of wheat. He has a problem and is looking for a solution. Your content must identify this problem and provide the solution in the very first paragraphs of the text.

Data structure - why does AI love tables and lists?

Artificial intelligence loves order. Long blocks of text are difficult to interpret and rarely make it into AI Overview „snapshots.” To increase the chance of being quoted, you need to break content into logical segments.

How to format content for the agro industry under AI?

• Scoring lists: Ideal for listing product benefits, disease symptoms or next action steps.
• Bold: Highlight key information (e.g., names of active substances, treatment dates).
• Tables: Always use a table if you are describing the dosage of an EDP or the technical data of a tractor. A table is essential for AI to read complex data correctly.

Uniqueness of content - why is „copy-paste” from the label not enough?

In the agricultural industry, it is a common mistake to copy product descriptions 1:1 from registration labels or manufacturers' websites. For AI, such content is worthless, because it already exists in diverse sites on the Web. Remember that AI algorithms are designed to sift out duplicates.

To win an appearance in the review from AI, you must bring in the following added value, to provide additional user benefits.

What does this mean in practice?

1. Results from experimental plots: Instead of just writing that a corn variety is „drought tolerant,” provide the data: „In experiments in Lower Silesia in 2024, despite the water deficit, variety X gave a yield 12% higher than the standard.”.
2. Case study: Describe a specific case of a farm that has dealt with a weed resistance problem thanks to your protection program.
3. Comparisons: AI is often asked to compare products. Create content like „Nitrate or urea - which to choose for the start of vegetation?”.

E-E-A-T in agriculture - why is an agronomist's signature crucial?

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's set of guidelines for evaluating the quality of a content creator. In the agricultural industry, which affects farm finances (YMYL sector - Your Money Your Life), author credibility is critical.

AI can recognize whether an article on fungal diseases was written by an intern copywriter or an experienced agronomist. Content that is anonymous or signed only as „Editorial” loses relevance.

How to build E-E-A-T in agro?

• Each guide article should be signed with the name of the expert.
• Add a biographical note of the author (e.g., „Jan Kowalski, chief agronomist, 15 years of experience in sugar beet cultivation”).
• Cite research from institutes (IOR, COBORU) and link to reliable outside sources.

Can your site keep up with the farmer in the field?

Before we get to the content, we need to clarify one brutal truth: Google's robots (and AI modules) are lazy and impatient. The very introduction of AI Overviews has forced an even greater emphasis on technical efficiency, both on desktop and mobile.

Page loading speed and its adaptation to mobile devices (Core Web Vitals) is the absolute ticket to the visibility game in AI Overviews. It is very common for a modern farmer to look for information about product dosage, spare parts or fungal disease symptoms while directly in the field, using a smartphone, often with poor LTE coverage.

If your site:

• It takes longer than 2-3 seconds to load,
• Has an unstable layout (sliding buttons),
• contains code errors that prevent robots from indexing (crawling),

...then AI will consider it an unreliable source and skip it in generating responses, even if you have the best articles in the industry. Technical optimization is the foundation without which a content strategy won't work.

How do you get a review from AI in the agriculture industry?

Presence in AI Overviews is not a matter of coincidence, but a matter of the effect of a precise strategy. The winners will be those agribusinesses that combine impeccable technique with properly optimized content signed by experts, rich in unique data and structured so that Google's robots can easily read it. It's an evolution from „writing for keywords” to „providing the best answers.”.

Do you want your products to be the first choice suggested by AI to farmers?

Contact us and we will help you conduct a content audit and become an undisputed authority in agricultural AIO. We will create effective AI and SEO positioning.

Also find out what is local positioning in agriculture and increase your chances of visibility in Google search.

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