04.12.2020
Jacek Kwiatkowski
Market evolution and the magic of numbers - how to plan a campaign to reap the marketing harvest.
Recent years have seen rapid development of the online market in the agro industry. New portals are growing like mushrooms, and those that have been on the market for a long time tempt us with the magic of numbers. The bidding for reach continues. Are we sure we are keeping in touch with reality?
What knowledge will you gain?
- Where to look for a farmer - marketing channels of outreach - research results and their reflection in practice.
- Range vs. agricultural reality - why is the magic of numbers still tempting us?
- Media selection criteria for an online campaign - basic strategies to consider when creating a media plan.
- Where is the market headed - what will we face in the near future?
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