Facebook & TikTok Ads

Social media campaigns tailored to farmers.

Social media is today one of the most important communication channels in the agricultural industry.

Farmers actively use Facebook and, increasingly, TikTok. To effectively reach them, campaigns tailored to the specific needs of the agricultural market, data-driven, and continuously optimized, are necessary.

• Meta Ads – a complete advertising ecosystem. We run campaigns on Facebook and Instagram using all Meta tools, including Meta Advantage+, which automates and optimizes targeting and budget allocation.
• TikTok Ads – a dynamically growing channel. We reach the younger generation of farmers (ages 18–30) who actively use TikTok. We create creatives tailored to trends and video formats to engage and build brand awareness.
• Different goals, one result. We build the image of agricultural brands, increase recognition, acquire leads, and generate sales. We tailor campaigns to the client's business goals.

• We analyze and research the agricultural market and the needs of farmers, so we know how to speak on social media.
• We have experience in online agricultural marketing thanks to ongoing research with farmers.
• Facebook and TikTok – we effectively combine a channel with a mature audience (Facebook) with a dynamically developing platform for young farmers (TikTok).

• reach farmers in appropriate channels and at appropriate times,
• engage different age groups and types of audiences,
• build the brand image of an expert and partner in agriculture,
• generate leads and support sales,
• are optimized in real time thanks to AI and Meta tools.

Your brand can be where farmers spend their time online.

Write to us – we will prepare effective social media campaigns for you, based on data and AI.

Facebook & TikTok Ads at Adagri

1. 1. Why is it worth combining Facebook and TikTok in agro campaigns?

   Facebook is a key channel among older farmers, while TikTok is growing rapidly among those aged 18–30. By combining both channels, you reach a full spectrum of audiences – from experienced farmers to the younger generation.

2. 2. What ad formats do you use?

   We utilize all the capabilities of Meta Ads and TikTok Ads: feed campaigns, video campaigns, carousels, stories, reels, lead generation campaigns, sales campaigns, and remarketing campaigns. We select the format that best suits the business goals and preferences of farmers.

3. 3. Do you use Meta Advantage+ automation?

   Yes. Meta Advantage+ allows you to automatically optimize targeting, creative selection, and budget allocation. This makes campaigns more effective and less expensive to maintain.

4. 4. How precisely do you target your campaigns?

   We leverage our knowledge of farmers online and AI tools that analyze audience behavior. This ensures that ads reach people who are truly interested and achieve above-average results.

5. 5. Can social media campaigns be sales-oriented?

   Yes. We run both image and sales campaigns. In e-commerce, we combine social ads with product catalog configuration to ensure that ads directly drive online purchases.