Public Relations

We build trust in brands in the agricultural world.

In the agricultural industry, trust is the foundation of success. Farmers often make decisions based on expert opinions, industry media, and the recommendations of opinion leaders.

That's why Public Relations activities are more than just communication – they are a way to embed your brand in the agro-environment.

• Media relations – we build relationships with key industry media outlets, ensuring information about your brand reaches the right audience.
• Influencer marketing – we work with influencers and opinion leaders in agriculture who reinforce the authenticity of the message.
• CSR and sponsorship – we create social responsibility programs and sponsorship campaigns that increase positive brand perception.
• Events and conferences – we organize events that build brand prestige and enable direct contact with farmers and business partners.
• AI and data analysis – we use artificial intelligence tools and our market research to precisely plan and measure the effectiveness of PR activities.

• We have been building a positive image of agro brands for over 20 years.
• Our long-term, ongoing contacts with the agricultural media help us deliver specialized press information.
• We know the specifics of the industry and what activities build credibility in the eyes of farmers.
• We have access to unique data and our own media (Agrofoto.pl, Agrofakt.pl) that strengthen PR communication.

• strengthens the brand's credibility in the eyes of farmers and partners,
• places the brand at the center of the most important industry discussions,
• ensures presence in the media and opinion-forming channels,
• translates into prestige and long-term relationships.

Your brand at the center of agricultural conversations.

Contact us – we will plan and implement PR activities that will anchor your brand in the agricultural community.

Public Relations at Adagri

1. 1. What PR activities are most effective in the agricultural industry?

   Collaborative initiatives with opinion leaders in agriculture have the greatest impact. Consistent, ongoing communication and dedicated events are also effective, allowing for direct relationship building with farmers and business partners.

2. 2. Does PR actually translate into sales?

   Yes. Although PR primarily builds image and trust, these elements directly influence farmers' purchasing decisions. Well-planned PR activities support sales, increase loyalty, and facilitate the introduction of new products to the market.

3. 3. Do you only work with industry media?

   No. In addition to industry media, we collaborate with opinion leaders and institutions. This ensures broad-based PR communication tailored to diverse audiences—from individual farmers to distributors and business partners.

4. 4. How do you measure the effects of your PR activities?

   We utilize media monitoring, reach analysis, publication quality analysis, and mention sentiment analysis. We are also increasingly leveraging AI data to assess the effectiveness of PR campaigns in real time.

5. 5. What brands use PR at Adagri?

   We collaborate with leaders in the agro-market – manufacturers and distributors of machinery, plant protection products, fertilizers, and seeds. This gives us experience in conducting PR activities for large, recognizable brands and products.