Positioning: SEO & AI Overview

Next-generation SEO for agricultural brands.

Classic SEO remains the foundation of visibility on Google – technical optimization, keyword development, and link building are essential. However, these days, it's no longer enough. Changes in search engines, and especially the development of AI Overview, mean that for a brand to be visible, SEO must be thought of differently: more strategically and based on the content that informs the responses AI Overview provides farmers.

• Classic SEO – audit, technical website optimization, phrase analysis, link building.
• Content at the heart – we create expert agricultural content that answers farmers’ real questions and has the potential to appear in AI Overview.
• AI + data – we analyze user behavior and campaign results to understand which content works best and how to adapt it to artificial intelligence algorithms.
• Constant optimization – we track changes in AI Overview and update our strategy to ensure our clients’ brands are always at the forefront of results.

• 20+ years of experience in the agro industry – we know the realities of the market, the language of farmers and their needs.
• Access to BIG DATA and own media – Agrofoto.pl, Agrofakt.pl, insights and data that allow you to create content unavailable to other agencies.
• Strategic approach to AI – our content not only builds visibility on Google, but is also designed to appear in AI-generated responses.
• Business effect – SEO and AI Overview at Adagri means not only website traffic, but also real support in the purchasing and sales process.

• provide visibility in Google and AI Overview,
• answer real questions from farmers,
• build the image of an expert in the agro industry,
• support leads and sales at key decision-making moments,
• maximize the effectiveness of marketing activities through data and insight analysis.

Be visible where farmers are looking for you!

Contact us to increase your brand visibility on Google and AI Overview.

Positioning: SEO & AI Overview at Adagri

1. 1. How is AI Overview different from classic SEO?

   Classic SEO relies on optimizing websites for the Google search engine. AI Overview is a new space where users receive answers generated by artificial intelligence. With well-crafted content, your brand can be included in these answers.

2. 2. Does traditional SEO still matter?

   Yes, technical SEO, link building, and keyword analysis remain the foundations of visibility. However, it's only the combination of classic SEO and content preparation for AI Overview that provides a full competitive advantage.

3. 3. How do you prepare content for AI Overview?

   We analyze questions asked by farmers, create expert agricultural content that responds to their real needs, and optimize it to have the best chance of being included in AI Overview results.

4. 4. How long does it take to see the effects of SEO and AI Overview?

   The first results of classic SEO can be seen after a few weeks, while visibility in AI Overview builds gradually. Regular optimization and content publishing allow for stable results in the long term.

5. 5. Do SEO and AI Overview translate into sales?

   Yes. Presence in search engines and AI responses not only generates website traffic but also connects farmers at the point of making purchasing decisions. This provides real support in building leads and increasing sales.