Content Marketing in Agriculture

We create valuable content that farmers read and watch.

Agriculture is a unique industry where authenticity and reliability of communication are key. At Adagri, we have been building content marketing for agro-based brands for over 20 years, leveraging our knowledge, access to farmers, and understanding of the realities of farm work.

This means our content is not "detached from the field", but rooted in the experience of farmers.

• We speak the language of the farmer – we can translate complex data and technology into a clear and engaging message.
• Expert content – we create articles, reports, guides, infographics, and videos that educate and build the expert's brand image. Every piece of content created by our team has the highest substantive value and a real impact on farmers' purchasing decisions.
• Authenticity and credibility – our content is based on industry knowledge and daily contact with farmers.
• Distribution in the best channels – we can offer access to our own media (Agrofoto.pl, Agrofakt.pl) and partner networks to ensure your content has maximum reach and reaches the right audience.
• Sales impact – content marketing at Adagri doesn't end with publication. Each piece is optimized for search engines and AI overviews, supporting the farmer's purchasing process and decision-making, and thus the brand's business goals.

• Authenticity and credibility – our content is based on industry knowledge and daily contact with farmers.
• Consistency and efficiency – our content activities are based on advanced web analytics, which allows us to precisely create content that farmers trust.
• Implementing a long-term strategy – we align with search trends and real-world audience behavior. We create expert agricultural content that helps brands grow.

• attracts attention and engages farmers,
• builds the brand image of an expert and partner in agriculture,
• uses a variety of forms – texts, graphics, video materials and photos,
• reaches the right audience in online and offline channels,
• supports purchasing decisions and the brand's business goals.

Let your brand speak with a voice farmers want to hear.

Let's talk about content that will increase awareness and loyalty of your customers.

Content Marketing in Agriculture at Adagri

1. 1. What content do you create as part of content marketing?

   We prepare a full range of materials: expert articles, guides, reports, case studies, infographics, videos, and social media content. All written in a language farmers understand.

2. 2. Do you also distribute content?

   Yes. We have unique access to our own media — Agrofoto.pl and Agrofakt.pl — as well as partner networks. This ensures that our content reaches the right target groups and has maximum reach.

3. 3. How do you ensure the credibility of your content?

   Each piece is based on industry knowledge, market research, and daily contact with farmers. Therefore, our content is not only engaging but, above all, authentic and credible.

4. 4. How do you measure the effectiveness of content marketing?

   We optimize all content for SEO and AI Overview, then monitor its visibility. We also report on KPIs aligned with the brand's business goals.

5. 5. Can you prepare content for different categories of agro products?

   Absolutely. We understand the entire agro-industry—from machinery, through fertilizers and plant protection products, to seeds and e-commerce. This allows us to create content tailored to each category and audience.