Agro Brand Strategy

We think agro-strategically

Developing an agricultural brand, expanding the portfolio and entering new categories require thoughtful decisions based on knowledge and data.

Thanks to our industry knowledge and insight-based work, we lay a solid foundation for marketing and sales activities – ensuring that the brand effectively achieves its business goals.

As part of our consulting and strategy services, we analyze and research the agricultural market and farmers' needs, develop a concept and strategy, implement activities, and report on the results.

We approach each brand individually – from diagnosis to implementation.

• 20+ years of experience in agricultural marketing – we understand seasonality, industry connections, and the realities of decision-making from sowing to harvest.
• Access to farmers and research – we work with fresh insights and market data every day.
• A strategy embedded in the agricultural market – we provide a deeper understanding of target groups and the actual behavior of farmers.
• Strong foundations for communication and creation – strategy translates into specific actions and results.
• Proven success – we work with market leaders and have implemented many major brands and products.

• defines brand positioning and competitive advantage,
• designates priority segments in target groups,
• organizes the portfolio architecture and maps access channels,
• translates into KPIs and an implementation plan,
• gives a clear “what’s next” for the marketing and sales team.

Do you want your brand to grow on solid foundations?

Let's talk about a strategy tailored to your goals.

Adagri's agro brand strategy

1. 1. How long does it take to prepare a strategy for an agricultural brand?

   The process typically takes 4 to 8 weeks, depending on the scope of research and analysis. Each strategy is tailored to the specific product, category, and business goals.

2. 2. What data do you use to develop your strategy?

   We draw on over 20 years of experience, our own market research, data from the Agrofoto.pl and Agrofakt.pl portals, and insights from farmers' daily activities. These are unique sources of knowledge that other agencies don't have access to.

3. 3. Does the strategy cover only marketing or also sales?

   Our strategies are comprehensive – they cover both marketing communications and business connections: distribution networks, stores, distributors and key sales points.

4. 4. Which brands have already trusted Adagri?

   In the strategic field, we have collaborated with leaders in the agro market – we have introduced many large brands to the market that are now recognizable and successful.

5. 5. What will I gain by choosing Adagri as a strategic partner?

   You will gain a strategy based on data and research, a complete understanding of the agro market, and above all, an action plan that translates into business results.