{"id":5661,"date":"2026-09-01T11:42:36","date_gmt":"2026-09-01T09:42:36","guid":{"rendered":"https:\/\/adagri.com\/?p=5661"},"modified":"2026-09-01T15:54:03","modified_gmt":"2026-09-01T13:54:03","slug":"chatgpt-ads-already-in-europe-are-ads-in-chatgpt-available-for-the-agricultural-industry","status":"publish","type":"post","link":"https:\/\/adagri.com\/en\/blog\/chatgpt-ads-juz-w-europie-czy-reklamy-w-chatgpt-sa-dostepne-dla-branzy-rolniczej\/","title":{"rendered":"ChatGPT Ads are now in Europe. Are ads in ChatGPT available for the agricultural sector?"},"content":{"rendered":"

ChatGPT Ads is officially entering Europe. OpenAI's new advertising system could open up a completely new way for brands to reach customers \u2013 at the exact moment they are looking for information, analyzing a problem, and considering specific solutions. For agricultural marketing, this is a particularly interesting perspective. At Adagri, we are already testing the capabilities of ChatGPT Ads and exploring how this new channel can be utilized in communication targeted at farmers.<\/p>\n

ChatGPT Ads in Europe. What's changing?<\/strong><\/h2>\n

OpenAI is expanding ChatGPT Ads to European markets. As part of the rollout, advertisers gain access to tools allowing them to create and manage campaigns in ChatGPT. At Adagri, we already have access to the Beta Ads Manager and have started the first system tests in Poland.<\/p>\n

This could be much more than just another online advertising system.<\/span><\/p>\n

In Google, a user enters a query. On social media, an ad reaches them while they are browsing content. In ChatGPT, a user often describes their problem in detail, provides additional context, asks about possible solutions, and compares available options.<\/span><\/p>\n

From the advertiser's perspective, this means the ability to reach the audience at a very specific moment in the decision-making process. And that is exactly why <\/span>ChatGPT Ads could be particularly interesting for agricultural marketing<\/b>.<\/span><\/p>\n

It must be remembered that each of these channels gives the advertiser access to the recipient at a different stage of their decision-making path. Google Ads responds to a declared query, while Social Ads build interest while consuming content. However, ChatGPT Ads potentially allows leveraging the context of the conversation and user intent.<\/strong> It is precisely these differences that can matter for how campaigns are planned in the agricultural sector.<\/p>\n

 <\/p>\n

Table 1. From Search to Conversation \u2013 The Evolution of Online Advertising Context<\/em><\/p>\n\n\n\n\n\n\n
Advertising channel<\/strong><\/td>\nHow does a user come into contact with an advertisement?<\/strong><\/td>\nNature of the intent<\/strong><\/td>\nPotential for agro marketing<\/strong><\/td>\n<\/tr>\n
Google Ads (Search)<\/strong><\/td>\nA user enters a query into the search engine and receives ads related to the searched term.<\/td>\nMost often a specific, declared need<\/td>\nReaching the audience that is actively looking for a product, service, or information.<\/td>\n<\/tr>\n
Meta Ads<\/strong><\/td>\nThe advertisement appears while browsing content on social media.<\/td>\nOften an unconscious need or one constructed through communication<\/td>\nBuilding interest, brand awareness, and demand generation.<\/td>\n<\/tr>\n
ChatGPT Ads<\/strong><\/td>\nAn advertisement may appear in the context of a conversation in which the user describes a problem, needs, and considered solutions.<\/td>\nIntent embedded in a broader conversational context<\/strong><\/td>\nPotential reach to the farmer at the problem analysis stage, solution comparison, and shaping of the purchasing decision.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/h2>\n

ChatGPT Ads in agriculture \u2013 where lies the potential?<\/strong><\/h2>\n

Let's imagine a farmer who is having a conversation with ChatGPT about a specific problem:<\/span><\/p>\n

    \n
  • \u201eWhat herbicide should be used in autumn in winter wheat?\u201d<\/span><\/li>\n
  • \u201eHow to combat silky bentgrass in cereals?\u201d<\/span><\/li>\n
  • \u201eWhat fertilizer should be applied to rapeseed in the spring?\u201d<\/span><\/li>\n
  • \u201eWhich tractor to choose for a 100-hectare farm?\u201d<\/span><\/li>\n<\/ul>\n

    In each of these cases, we are dealing with a user who is actively searching for information regarding a specific product, technology, or solution.<\/span><\/p>\n

    And this is precisely where the greatest potential lies <\/span>ChatGPT Ads for agriculture<\/b>.<\/span><\/p>\n

    One of the mechanisms used in the system are the so-called. <\/span>Context Hints<\/b>. Instead of the traditional approach based solely on keywords, the advertiser can indicate contexts and intents with which the ad should be associated.<\/span><\/p>\n

    In the future, this could create a completely new way of conducting agricultural product campaigns \u2013 based not only on what the farmer is looking for, but also on what, <\/span>what problem is being solved at the given moment<\/b>.<\/span><\/p>\n

     <\/p>\n

    Table 2. Examples of potential applications of ChatGPT Ads in the marketing of agricultural products and services. The following examples illustrate potential applications of context-based advertising in agriculture. They do not imply that all of the indicated product categories are currently approved for delivery in ChatGPT Ads.<\/em><\/p>\n\n\n\n\n\n\n\n\n\n\n
    Sample user intent in ChatGPT<\/strong><\/td>\nContext \/ problem<\/strong><\/td>\nPotential advertiser category<\/strong><\/td>\nPossibility of using ChatGPT Ads<\/strong><\/td>\n<\/tr>\n
    \u201eWhat herbicide should be used in autumn in winter wheat?\u201d<\/td>\nSelection of a herbicide protection solution<\/td>\nPPP manufacturer \/ distributor<\/td>\nReaching the user at the stage of searching for a specific solution and building a list of products to use<\/td>\n<\/tr>\n
    \u201eHow to combat silky bentgrass in cereals?\u201d<\/td>\nA problem with a specific weed and the need to control it<\/td>\nHerbicide manufacturer \/ distributor<\/td>\nLinking the advertising message to the context of the problem, rather than solely to the product name or active substance<\/td>\n<\/tr>\n
    \u201eWhat fertilizer should be applied to rapeseed in the spring?\u201d<\/td>\nNeed for fertilization program selection<\/td>\nFertilizer manufacturer \/ distributor<\/td>\nPresentation of the solution at the moment when the user is actively considering the purchase of a product or technology<\/td>\n<\/tr>\n
    \u201eWhich tractor to choose for a 100-hectare farm?\u201d<\/td>\nSearching for a machine tailored to the scale and specifics of the farm<\/td>\nAgricultural machinery manufacturer \/ dealer<\/td>\nReaching the user with a message tailored to the parameters and needs indicated in the conversation<\/td>\n<\/tr>\n
    \u201eHow to improve the effectiveness of rapeseed disease protection?\u201d<\/td>\nSearch for technology and protection program<\/td>\nPPP manufacturer \/ distributor<\/td>\nBuilding brand presence in the conversation regarding a specific agrotechnical problem<\/td>\n<\/tr>\n
    \u201eHow to reduce fertilization costs without lowering yield?\u201d<\/td>\nSearch for a more efficient solution<\/td>\nFertilizer \/ agricultural technology producer<\/td>\nCommunication based on the user's business intent, such as ingredient utilization efficiency<\/td>\n<\/tr>\n
    \u201eHow to prepare wheat for winter?\u201d<\/td>\nPlanning autumn production technology<\/td>\nSeed, fertilizer and PPP producers \/ distributors<\/td>\nThe ability to reach the user at an earlier stage of the decision-making process, before they specify a particular brand or product<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

     <\/p>\n

    From the perspective of agricultural marketing, this represents a significant shift, because the purchasing decision in agriculture often does not start with the product name.<\/strong> First, a problem, need, or question arises: how to reduce weeds, improve fertilization efficiency, or choose a machine for a specific farm. ChatGPT Ads could therefore shift the touchpoint from the product search stage to the earlier decision-making stage.<\/strong><\/p>\n

    For manufacturers and distributors, this potentially means a new space to build contextual brand presence<\/strong>. Not only may it become crucial, what<\/em> the user types, but also why<\/em> ask<\/em> i at what stage of the decision-making process is he\/she<\/em>. This opens the way to more precise communication, but at the same time requires a different approach to campaign design, creative work, and brand presence strategy in a conversational environment.<\/p>\n

    That is precisely why at Adagri we analyze ChatGPT Ads not as just another advertising space, but as a potentially new brand touchpoint with buyer intent<\/strong>.<\/p>\n

    Is it already possible to advertise agricultural production supplies on ChatGPT?<\/strong><\/h2>\n

    At the current stage, ChatGPT Ads operates within a limited scope of advertising categories. OpenAI indicates that during the initial period, the system is focusing primarily on areas such as consumer and household products, local services, travel and experiences, as well as digital products and education.<\/p>\n

    Products typically associated with agricultural production, such as plant protection products, fertilizers, seeds, or agricultural machinery, are not currently listed by OpenAI among the categories supported in ChatGPT Ads.<\/strong><\/p>\n

    Current policy indicates that at the initial stage, the system covers a limited catalog of categories, while the others are generally excluded from being advertised.<\/p>\n

    However, this does not mean that the agricultural industry as a whole is excluded from ChatGPT Ads.<\/strong> The possibility of broadcasting is determined, among other things, by the category of the advertised product or service, as well as the compliance of the specific advertisement, creative, and landing page with OpenAI policies.<\/p>\n

    At Adagri, we are also currently checking how the system qualifies individual applications related to the agricultural market.<\/p>\n

    \"\"\u201eThe biggest change that advertising in a conversational environment can bring is a departure from thinking exclusively in terms of keywords. In the case of agriculture, context is particularly important\u2014the specific problem, production stage, or need that the user brings to the conversation. If the development of ChatGPT Ads moves in this direction, manufacturers and distributors will be able to build communication much closer to the recipient's actual intent.\u201d <\/i><\/p>

    \u2014 Jacek Skowro\u0144ski, Management Board Member, Chief Technology Officer.<\/i><\/strong><\/p><\/blockquote>\n

    The first opportunities for the agricultural sector are already here<\/strong><\/h2>\n

    The absence of most categories typical of agricultural products on the current list does not mean that ChatGPT Ads tools can no longer be tested in the context of the industry.<\/p>\n

    One of the currently available categories is digital products. This opens up potential opportunities for companies offering applications, platforms, and other digital solutions targeted at farmers, wherein each ad is subject to verification of compliance with OpenAI policies.<\/strong><\/p>\n

    Such campaigns can be particularly interesting because they will allow us to see how the system handles recognizing typically agricultural conversation contexts and reaching users interested in farming, agricultural production, or agricultural technologies.<\/span><\/p>\n

    This could be the first step to exploring the potential of the new channel even before expanding the catalog of ad categories available in ChatGPT Ads.<\/p>\n

    ChatGPT Ads could change the way agricultural products are advertised<\/strong><\/h2>\n

    However, the most interesting question is not about what can be advertised today, but, <\/span>how this model can change agricultural marketing in the future<\/b>.<\/span><\/p>\n

    For many agricultural products, the context of the decision is of utmost importance.<\/span><\/p>\n

    A farmer is not simply looking for a \u201efungicide.\u201d They are interested in solving a specific problem in a given crop, developmental stage, and timeframe. When choosing a machine, farm size, operations performed, power, equipment, or budget matter. When it comes to fertilization: the crop, site conditions, expected yield, or soil test results.<\/span><\/p>\n

    A conversation with ChatGPT can contain much more such information than a single query entered into a search engine.<\/span><\/p>\n

    If ads can be effectively matched to such contexts, <\/span>ChatGPT Ads could become a brand-new channel for the agricultural industry to reach customers who are actively looking for a solution.<\/b>.<\/span><\/p>\n

    At Adagri we are already analyzing the possibilities of ChatGPT Ads for agriculture<\/h2>\n

    At Adagri, we are already analyzing ChatGPT Ads, available campaign models, and the possibilities of the new system from an agricultural marketing perspective.<\/p>\n

    We are particularly interested in the use conversation context, user intent, and decision moment<\/strong> \u2013 meaning the ability to reach the farmer precisely when they are actively looking for information or a solution to a specific problem.<\/p>\n

    At the same time, we are observing the development of the operating principles of ChatGPT Ads, available formats, and new advertising categories. This allows us to evaluate not only the current capabilities of the platform, but also the direction in which it may develop intent-based contextual advertising<\/strong>.<\/p>\n

    The range of advertising categories currently available to companies in the agricultural sector is still limited. However, this does not mean it is worth waiting to learn the tool itself. As OpenAI expands the catalog of available categories, we will test further opportunities for using ChatGPT Ads in campaigns for agricultural products and services.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

    ChatGPT Ads oficjalnie wchodzi do Europy. Nowy system reklamowy OpenAI mo\u017ce otworzy\u0107 markom zupe\u0142nie nowy spos\u00f3b docierania do klient\u00f3w \u2013 w momencie, gdy szukaj\u0105 informacji, analizuj\u0105 problem i rozwa\u017caj\u0105 konkretne rozwi\u0105zania. Dla marketingu rolniczego to szczeg\u00f3lnie interesuj\u0105ca perspektywa. W Adagri ju\u017c testujemy mo\u017cliwo\u015bci ChatGPT Ads i sprawdzamy, jak nowy kana\u0142 mo\u017ce by\u0107 wykorzystany w komunikacji […]<\/p>\n","protected":false},"author":12,"featured_media":5665,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[225],"class_list":["post-5661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-porady-marketingowe","tag-chatgpt-ads"],"yoast_head":"\nChatGPT Ads w rolnictwie \u2013 czy reklamy s\u0105 ju\u017c dost\u0119pne?<\/title>\n<meta name=\"description\" content=\"ChatGPT Ads w rolnictwie \u2013 reklamy ChatGPT ju\u017c dost\u0119pne w Europie! 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