{"id":5400,"date":"2026-02-05T17:18:34","date_gmt":"2026-02-05T16:18:34","guid":{"rendered":"https:\/\/adagri.com\/?p=5400"},"modified":"2026-02-05T17:19:21","modified_gmt":"2026-02-05T16:19:21","slug":"digital-seeding-real-harvest-how-to-get-leads-in-agriculture-when-a-farmer-in-the-field","status":"publish","type":"post","link":"https:\/\/adagri.com\/en\/blog\/cyfrowy-siew-realne-zbiory-jak-pozyskiwac-leady-w-rolnictwie-gdy-rolnik-w-polu\/","title":{"rendered":"Digital seeding, real harvest - how to get leads in agriculture when the farmer in the field?"},"content":{"rendered":"<h2><strong><span data-color=\"transparent\">How does a farmer use the Internet during the season and what does this mean for agricultural marketing?<\/span><\/strong><\/h2>\n<p><span data-color=\"transparent\">The farmer uses the Internet mainly on task and mobile. During the season, he looks at his phone for brief moments to check the weather, find specific information or compare solutions.<\/span><\/p>\n<p><span data-color=\"transparent\">In practice, purchasing decisions in agriculture often begin online, even if the final contact comes later. Farmers look online for reviews, field tests, experience results and recommendations from other farms. However, the way content is consumed depends on the season. The off-season is dominated by longer content, while seconds count during the season.<\/span><\/p>\n<p><span data-color=\"transparent\">Effective marketing efforts in agriculture must be aligned with this rhythm. Communication should reach the farmer when he has 30 seconds between fieldwork, not when it requires 30 minutes of focus.<\/span><\/p>\n<h2><strong><span data-color=\"transparent\">When is a farmer active online?<\/span><\/strong><\/h2>\n<p><span data-color=\"transparent\">Farmers are active online both when they need quick information to make decisions and in short breaks when they browse the Internet as entertainment.<\/span><\/p>\n<p><span data-color=\"transparent\">Surveys conducted by Martin &amp; Jacob \u201eSources of information on crop protection products\u201d (2023) and \u201eDigital agriculture in Poland\u201d (2024) show that farmers use the Internet in a very precise way. They look for answers to specific questions: about the effectiveness of a product, a comparison of varieties, the availability of a machine or the opinion of other users. Online activity varies throughout the day and year. During the season, short mobile interactions dominate during the day, while in the evening and off-season, farmers return to longer analytical materials.<\/span><\/p>\n<h2><strong><span data-color=\"transparent\">Do Meta Ads in agriculture work when the farmer is working in the field?<\/span><\/strong><\/h2>\n<p><span data-color=\"transparent\">Yes. Meta Ads work during the farming season if the message is fast, simple and mobile.<\/span><\/p>\n<p><span data-color=\"transparent\">A farmer always has his phone with him, but often doesn't have time for long forms or complicated pages. That's why it's worth betting on campaigns that allow you to leave a contact in seconds.<\/span><\/p>\n<h3><span data-color=\"transparent\">Results in practice - concrete data from agro campaigns<\/span><\/h3>\n<p><span data-color=\"transparent\">Theory is not everything. To understand how Meta Ads realistically translate into interest in an offer, it's useful to look at hard data from executed campaigns. The following examples show that a precisely targeted message generates valuable inquiries (leads) even with relatively low expenditures.<\/span><\/p>\n<p><span data-color=\"transparent\">A summary of the results of a campaign to acquire potential customers:<\/span><\/p>\n<table>\n<colgroup>\n<col \/>\n<col \/>\n<col \/>\n<col \/>\n<col \/><\/colgroup>\n<tbody>\n<tr>\n<td colspan=\"1\" rowspan=\"1\"><strong><span data-color=\"transparent\">Product category<\/span><\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\"><strong><span data-color=\"transparent\">Duration of the campaign<\/span><\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\"><strong><span data-color=\"transparent\">Budget<\/span><\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\"><strong><span data-color=\"transparent\">Number of sales leads acquired<\/span><\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\"><strong><span data-color=\"transparent\">Average cost per lead (CPL).<\/span><\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\"><strong><span data-color=\"transparent\">Agricultural tractor<\/span><\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\"><span data-color=\"transparent\">30 days<\/span><\/td>\n<td colspan=\"1\" rowspan=\"1\"><span data-color=\"transparent\">29 z\u0142 \/ day<\/span><\/td>\n<td colspan=\"1\" rowspan=\"1\"><strong><span data-color=\"transparent\">91 leads<\/span><\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\"><strong><span data-color=\"transparent\">PLN 24.62<\/span><\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\"><strong><span data-color=\"transparent\">Agricultural machinery (miscellaneous)<\/span><\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\"><span data-color=\"transparent\">28 days<\/span><\/td>\n<td colspan=\"1\" rowspan=\"1\"><span data-color=\"transparent\">PLN 900 (total)<\/span><\/td>\n<td colspan=\"1\" rowspan=\"1\"><strong><span data-color=\"transparent\">52 leads<\/span><\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\"><strong><span data-color=\"transparent\">PLN 17.31<\/span><\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"1\" rowspan=\"1\"><strong><span data-color=\"transparent\">Tillage machines<\/span><\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\"><span data-color=\"transparent\">14 days<\/span><\/td>\n<td colspan=\"1\" rowspan=\"1\"><span data-color=\"transparent\">approx. 1000 PLN (total)<\/span><\/td>\n<td colspan=\"1\" rowspan=\"1\"><strong><span data-color=\"transparent\">17 leads<\/span><\/strong><\/td>\n<td colspan=\"1\" rowspan=\"1\"><strong><span data-color=\"transparent\">PLN 58.27<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong><span data-color=\"transparent\">Why does this solution work for the season?<\/span><\/strong><\/h3>\n<p><span data-color=\"transparent\">The above figures are not a coincidence, but are due to the specifics of the tools tailored to the rhythm of the farmer's work:<\/span><\/p>\n<ul>\n<li><strong><span data-color=\"transparent\">elimination of barriers:<\/span><\/strong><span data-color=\"transparent\"> The use of instant forms allows a farmer to leave a contact in seconds, without having to wait for the website to load,<\/span><\/li>\n<li><strong><span data-color=\"transparent\">cost effectiveness:<\/span><\/strong><span data-color=\"transparent\"> Even with high-value products such as machinery, the cost of acquiring a direct inquiry remains at a level that ensures the profitability of operations,<\/span><\/li>\n<li><strong><span data-color=\"transparent\">mobile priority:<\/span><\/strong><span data-color=\"transparent\"> The advertisements reach the viewer where he or she currently resides.<\/span><\/li>\n<\/ul>\n<h2><strong><span data-color=\"transparent\">Does the landing page generate agro leads during the farming season?<\/span><\/strong><\/h2>\n<p><span data-color=\"transparent\">Yes. A landing page is an effective tool for generating valuable contacts during the season, as long as its design takes into account the specific conditions of the farmer's work - it must be simple, fast and targeted.<\/span><\/p>\n<p><span data-color=\"transparent\">In agricultural campaigns, well-optimized landing pages almost always deliver a steady flow of inquiries. Even with a high product price and a longer decision-making process, a properly prepared site effectively shortens the path from interest to leaving a contact. Experience from a number of implemented campaigns has shown that with broad outreach reaching hundreds of thousands of recipients, a landing page allows for the acquisition of leads in agriculture.<\/span><\/p>\n<p><span data-color=\"transparent\">Three elements are key to success:<\/span><\/p>\n<ul>\n<li><strong><span data-color=\"transparent\">short form:<\/span><\/strong><span data-color=\"transparent\"> Reducing fields to the bare minimum dramatically increases conversions with mobile users,<\/span><\/li>\n<li><strong><span data-color=\"transparent\">fast page loading:<\/span><\/strong><span data-color=\"transparent\"> parameter absolutely crucial when a farmer uses the Internet in short breaks between field work,<\/span><\/li>\n<li><strong><span data-color=\"transparent\">content marketing that responds to the real needs of the farmer:<\/span><\/strong><span data-color=\"transparent\"> Substantive arguments and concrete solutions instead of generic marketing slogans.\u00a0<\/span><\/li>\n<\/ul>\n<h2><strong><span data-color=\"transparent\">What content formats work best during the farming season?<\/span><\/strong><\/h2>\n<p><span data-color=\"transparent\">Short, visual and specific content formats work best during the season.<\/span><\/p>\n<p><span data-color=\"transparent\">The most effective are:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">A short video of work in the field,<\/span><\/li>\n<li><span data-color=\"transparent\">product carousels,<\/span><\/li>\n<li><span data-color=\"transparent\">simple graphics with a clear benefit.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">Such materials can be viewed in seconds, in the booth or during a short break. They show the product in a real-world application and facilitate a quick comparison of options.<\/span><\/p>\n<h2><strong><span data-color=\"transparent\">When does a farmer search for a listing on Google and how to use Google Ads in agriculture?<\/span><\/strong><\/h2>\n<p><span data-color=\"transparent\">A farmer searches for an offer on Google when he has a specific need and a high purchase intention.<\/span><\/p>\n<p><span data-color=\"transparent\">The search engine checks prices, availability, compares products, looks for dealers and reviews of other users. This is the moment when decisions are made fastest.<\/span><\/p>\n<p><span data-color=\"transparent\">Google queries occur exactly when a farmer realistically needs a product or service, making Search one of the most effective channels for acquiring leads in agriculture.<\/span><\/p>\n<h2><strong><span data-color=\"transparent\">What queries dominate Google Ads in agriculture?<\/span><\/strong><\/h2>\n<p><span data-color=\"transparent\">The agricultural search engine is dominated by product, problem, purchase and comparison queries.<\/span><\/p>\n<p><span data-color=\"transparent\">The most common examples are:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Selecting a tractor or machine for a specific acreage,<\/span><\/li>\n<li><span data-color=\"transparent\">Selection of a crop protection product for a specific problem,<\/span><\/li>\n<li><span data-color=\"transparent\">seed variety comparison,<\/span><\/li>\n<li><span data-color=\"transparent\">Checking prices, availability and dealers.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">These are very high intention inquiries, immediately preceding the purchase decision.<\/span><\/p>\n<h2><strong><span data-color=\"transparent\">What role does Performance Max play in agriculture?<\/span><\/strong><\/h2>\n<p><span data-color=\"transparent\">Performance Max is an important complement to search network campaigns, as it allows you to reach the farmer at an earlier stage of the purchase path - before he or she even types a specific phrase into the search engine. Using signals from the entire Google ecosystem, the system is able to identify high purchase intent and display ads at the right moment, while capturing traffic like <\/span><em><span data-color=\"transparent\">long-tail<\/span><\/em><span data-color=\"transparent\">, which often goes beyond standard keyword matching in Search campaigns. It's a format that works in the background to build interest in an offer as the farmer browses through content about crops, treatment technologies or machinery tests.<\/span><\/p>\n<p><span data-color=\"transparent\">Experience from a number of advertising campaigns shows that PMax provides a steady flow of clicks and conversions, working well with seasonal products such as seeds and fertilizers, as well as in the premium machinery segment. By being present where farmers analyze reviews or watch videos of equipment operation, the format effectively strengthens the entire sales funnel. It helps to close the conversion when the user - after having previously viewed substantive materials - returns to the search engine to make a final decision.\u00a0\u00a0<\/span><\/p>\n<h2><strong><span data-color=\"transparent\">What role do graphic and flexible ads play in agriculture?<\/span><\/strong><\/h2>\n<p><span data-color=\"transparent\">Graphic and flexible ads in agricultural marketing support brand recognition building and remarketing, reaching farmers as they browse industry portals, news sites and video content.<\/span><\/p>\n<p><span data-color=\"transparent\">Display and flexible ads are showing up in Google's ecosystem beyond search - <\/span><span data-color=\"transparent\">among others<\/span><span data-color=\"transparent\">. on agricultural portals, thematic websites, mobile apps and YouTube. As a result, they reach farmers when they are not yet typing in a purchase inquiry, but are actively consuming content related to the farm, crop technology or machinery.<\/span><\/p>\n<p><span data-color=\"transparent\">In practice, graphic and flexible ads work best in three situations:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Building brand awareness and pre-season offerings,<\/span><\/li>\n<li><span data-color=\"transparent\">reminding the farmer after the first contact,<\/span><\/li>\n<li><span data-color=\"transparent\">remarketing to users who visited the site or watched the videos.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">In agricultural campaigns, flexible and graphic ads enhance the effectiveness of Search and Performance Max. They increase the number of touchpoints before the purchase decision, which is crucial for more expensive products such as agricultural machinery, tractors or precision technologies.<\/span><\/p>\n<p><span data-color=\"transparent\">Display ads don't replace Meta Ads or Google Search, but they complete the entire marketing funnel, solidifying brand presence and building trust that pays off when the final purchase decision is made.<\/span><\/p>\n<h2><strong><span data-color=\"transparent\">Why do Meta Ads and Google Ads work best together?<\/span><\/strong><\/h2>\n<p><span data-color=\"transparent\">Meta is the beginning. Google is the moment of decision. The two channels work differently, but together they create a path that takes a farmer from initial contact to leaving contact information. Meta attracts attention on social media in short time windows and generates a large number of leads <\/span>\u2013<span data-color=\"transparent\"> including when the farmer is busy in the field and can only scroll through a few seconds of material. Google captures it later when he returns to the topic with a specific need and looks for a solution.<\/span><\/p>\n<p><span data-color=\"transparent\">This combination works extremely effectively in agro. The industry is seasonal, decisions are deliberate, and buying machinery or inputs requires multiple points of contact. The Met builds presence and interest throughout the year. Google responds exactly when the farmer is ready to make a decision.<\/span><\/p>\n<p><span data-color=\"transparent\">Together, these two channels provide more contacts than each individually <\/span>\u2013<span data-color=\"transparent\"> lower the cost of acquiring a lead, increase conversions and deliver a steady flow of requests.<\/span><\/p>\n<p><span data-color=\"transparent\">It is digital seeding that leads to real harvests. Even when the farmer is in the field.<\/span><\/p>\n<p>Contact us and let's create <a href=\"https:\/\/adagri.com\/en\/offer\/google-ads\/\" target=\"_blank\" rel=\"noopener\">effective agricultural advertising campaigns<\/a>! We offer comprehensive marketing services in the agricultural industry.<\/p>","protected":false},"excerpt":{"rendered":"<p>Jak rolnik korzysta z internetu w sezonie i co to oznacza dla marketingu rolniczego? Rolnik korzysta z internetu g\u0142\u00f3wnie zadaniowo i mobilnie. W sezonie zagl\u0105da do telefonu na kr\u00f3tkie chwile, aby sprawdzi\u0107 pogod\u0119, znale\u017a\u0107 konkretn\u0105 informacj\u0119 lub por\u00f3wna\u0107 rozwi\u0105zania. W praktyce decyzje zakupowe w rolnictwie cz\u0119sto zaczynaj\u0105 si\u0119 online, nawet je\u015bli finalny kontakt nast\u0119puje p\u00f3\u017aniej. [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":5401,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[125,124,123,122],"class_list":["post-5400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-porady-marketingowe","tag-generowanie-leadow","tag-generowanie-leadow-w-rolnictwie","tag-pozyskiwanie-leadow","tag-pozyskiwanie-leadow-w-rolnictwie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cyfrowy siew, realne zbiory \u2013 jak pozyskiwa\u0107 leady w rolnictwie, gdy rolnik w polu? - Adagri<\/title>\n<meta name=\"description\" content=\"Cyfrowy siew, realne zbiory \u2013 jak pozyskiwa\u0107 leady w rolnictwie, gdy rolnik w polu? 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