{"id":5327,"date":"2026-01-09T13:51:34","date_gmt":"2026-01-09T12:51:34","guid":{"rendered":"https:\/\/adagri.com\/?p=5327"},"modified":"2026-01-19T11:26:28","modified_gmt":"2026-01-19T10:26:28","slug":"performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture","status":"publish","type":"post","link":"https:\/\/adagri.com\/en\/blog\/kampanie-performance-max-w-e-commerce-rolniczym-potencjal-automatyzacji-w-sprzedazy-produktow-dla-rolnictwa\/","title":{"rendered":"Performance Max campaigns in agricultural e-commerce - the potential of automation in selling agricultural products"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Selling in the online world is now an everyday occurrence. Hundreds of thousands of transactions each day, during which items are purchased, both everyday items and those to run businesses, generate millions of dollars in sales. In this trend, the agro industry is not lagging behind and is entering the world of e-commerce more and more boldly. <\/span><\/p>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">Nowadays, it is no longer just machine parts, which were often cheaper on the \u201enet\u201d than on the shelf in the store, but a whole range of products for the agricultural segment. This trend drives the need to develop effective advertising campaigns that reach a specific audience.<\/span><\/p>\n<p><span data-color=\"transparent\">An incredibly effective tool to help achieve high sales goals is the Performance Max (commonly known as PMax) campaign. A properly optimized online store, a well-prepared product feed and a properly run campaign are the keys to success.<\/span><\/p>\n<h2><span data-color=\"transparent\">Performance Max campaigns - what is it?<\/span><\/h2>\n<p><span data-color=\"transparent\">Performance Max (PMax) is a type of Google Ads campaign that uses artificial intelligence and machine learning to reach the right users at the right time. With this campaign, we can maximize sales results, including in agro e-commerce. This is possible because the ads appear throughout the Google ecosystem:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">in the search engine,<\/span><\/li>\n<li><span data-color=\"transparent\">In the advertising network (Display),<\/span><\/li>\n<li><span data-color=\"transparent\">On YouTube,<\/span><\/li>\n<li><span data-color=\"transparent\">In Gmail,<\/span><\/li>\n<li><span data-color=\"transparent\">In Google Maps.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">The system itself decides where, when and to whom to show the ad to achieve the best possible result within the set budget and campaign goal (e.g. sales, conversion value or customer acquisition).<\/span><\/p>\n<h2><span data-color=\"transparent\">Does PMax make sense in the agro industry?<\/span><\/h2>\n<p><span data-color=\"transparent\">The agricultural industry is governed by its own laws. First of all, there is the seasonality of products. Protective products dedicated to specific phases of development, seeds for specific sowing dates, or parts for machinery that break down during the season.<\/span><\/p>\n<p><span data-color=\"transparent\">Of course, many industries experience seasonality, which requires proper action to maximize sales potential in agro e-commerce. However, in the agro industry, some products may take 2-3 weeks to be applied, plus plans to carry out the treatment may be thwarted by weather conditions. So realistically, we may have up to a week to apply a given product.<\/span><\/p>\n<p><span data-color=\"transparent\">With this in mind, our operations must be flexible, fast and well adapted to seasonality. PMax campaigns fit this need perfectly, because they can:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">automatically respond to changes in demand - the system learns when interest in certain categories increases,<\/span><\/li>\n<li><span data-color=\"transparent\">use data from the Merchant Center - which allows you to advertise thousands of products without manually creating hundreds of ads,<\/span><\/li>\n<li><span data-color=\"transparent\">reach the right audience - based on search history, online activity and shopping behavior,<\/span><\/li>\n<li><span data-color=\"transparent\">optimize budgets in real time - focusing spending on the best converting products.<\/span><\/li>\n<\/ul>\n<h2><span data-color=\"transparent\">How to prepare an e-commerce platform for a PMax campaign?<\/span><\/h2>\n<p><strong><span data-color=\"transparent\">1. product information<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">The cornerstone of PMax's effectiveness is the product feed in Google Merchant Center. In the agricultural industry, precise information - titles, descriptions, images, units (e.g., 5L, 25kg), prices and availability - is especially important.<br \/>\nFor example - you sell crop protection products, in addition to the name of the product, in the title it is worth indicating its purpose -. <\/span><em><span data-color=\"transparent\">\u201eAdengo 315 SC 1L - herbicide corn\u201d.\u201d<\/span><\/em><span data-color=\"transparent\">.<\/span><\/p>\n<p><span data-color=\"transparent\">This not only improves the fit of ads, but also increases their relevance in the eyes of customers especially in the case of products that are not from the so-called general palette of a particular manufacturer, but are branded for a specific distribution, or have the same purpose, but do not have a known name. In the description, on the other hand, it is absolutely necessary to indicate what active substances the product contains.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">2. segment your offerings by season<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">PMax campaigns work best when the system has clearly defined product groups. In the agricultural industry, a seasonal breakdown of campaigns works well:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Spring - fungicides (also divide promotion periods by application date), insecticides, spring herbicides, growth regulators, spring cereal seeds, and corn seeds<\/span><\/li>\n<li><span data-color=\"transparent\">Late spring\/summer - rapeseed, fungicides dedicated to this application period, fertilizers<\/span><\/li>\n<li><span data-color=\"transparent\">Autumn - herbicides for fall application, fertilizers, and late fall corn seed.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">Proper division into groups of products tailored to the period and purpose for use makes it easier to analyze results. In addition, algorithms learn customer behavior in specific situations faster. Properly dividing products and running promotions saves resources for dedicated campaigns without unnecessary burnout. It is pointless to promote the entire product portfolio. It's like trying to sell an Easter bunny for Christmas.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">3. prepare creative resources<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">As I mentioned above, the PMax campaign uses the entire Google advertising ecosystem. It uses a variety of ad formats. Therefore, creative variants of text, graphic and video ads should be prepared.<\/span><\/p>\n<p><span data-color=\"transparent\">This not only improves the quality of the campaign, but also builds trust, which is of great importance in the agro industry, which is based on relationships and reputation.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">4. set the right campaign goal<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">In the case of a fertilizer or crop protection store, the main focus will be on product sales (conversions) or revenue value (ROAS).<\/span><\/p>\n<h2><span data-color=\"transparent\">Action strategy - PMax in agro e-commerce<\/span><\/h2>\n<p><span data-color=\"transparent\">In my experience, the effectiveness of PMax in agriculture is not just about launching a campaign and \u201ehanding over the reins to an algorithm.\u201d The key is to provide data wisely and continuously analyze the results.<\/span><\/p>\n<p><span data-color=\"transparent\">In practice, this means:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Exclude products that do not sell online and promote products that fit the season,<\/span><\/li>\n<li><span data-color=\"transparent\">Setting up different campaigns for different product groups,<\/span><\/li>\n<li><span data-color=\"transparent\">The use of \u201eaudience signals,\u201d such as farmers in specific regions or people interested in growing canola, the use of remarketing bases.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">PMax is powerful, but it requires proper \u201eguidance\u201d - then it repays the favor with great results.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">Case study (from real life)<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">An agricultural store that sells crop protection products and fertilizers has implemented a PMax campaign for spring 2025.<\/span><\/p>\n<p><span data-color=\"transparent\">Established ROAS 2000<\/span><strong><span data-color=\"transparent\">% \u2013<\/span><\/strong><span data-color=\"transparent\">\u00a0Final ROAS even 8000% for selected groups<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">The cost of conversion dropped by 22%,<\/span><\/li>\n<li><span data-color=\"transparent\">stock sold out.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">The key was to properly combine a PMax campaign with a well-organized product feed and segmentation by season.<\/span><\/p>\n<p><span data-color=\"transparent\">Of course, the price of the products offered is not without significance. Even the best-configured sales campaign will not achieve results if there are no competitive prices, or at least comparable to the market offer. This, too, can be dealt with. There are tools available that compare current prices and suggest at what level we should sell. In this case, all that remains is to verify whether we are selling at a margin or not.<\/span><\/p>\n<h2><span data-color=\"transparent\">Summary<\/span><\/h2>\n<p><span data-color=\"transparent\">Performance Max is a tool that is great for sales campaigns. Therefore, nothing prevents you from using it to sell products dedicated to agricultural production. Automation, integration with Merchant Center and good optimization of the online store allow you to take full advantage of machine learning, and this translates into reaching customers looking for the products you want to sell. And all this at the right time and with good margins.<\/span><\/p>\n<p><span data-color=\"transparent\">For <a href=\"https:\/\/adagri.com\/en\/offer\/e-commerce\/\" target=\"_blank\" rel=\"noopener\">agro e-commerce<\/a> is an opportunity to compete effectively while building loyalty among farmers who are increasingly shopping online.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Sprzeda\u017c w \u015bwiecie online to obecnie codzienno\u015b\u0107. Setki tysi\u0119cy transakcji ka\u017cdego dnia, podczas kt\u00f3rych dochodzi do zakupu przedmiot\u00f3w, zar\u00f3wno codziennego u\u017cytku, jak i takich, kt\u00f3re maj\u0105 s\u0142u\u017cy\u0107 prowadzeniu biznes\u00f3w, generuj\u0105 milionowe obroty. W tym trendzie bran\u017ca agro nie pozostaje w tyle i coraz \u015bmielej wchodzi do \u015bwiata e-commerce. Obecnie nie s\u0105 to ju\u017c tylko cz\u0119\u015bci [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":5328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[99,57,102,100,101],"class_list":["post-5327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-porady-marketingowe","tag-agro-e-commerce","tag-performance-max","tag-reklama-e-commerce","tag-rolniczy-e-commerce","tag-sklep-rolniczy-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kampanie Performance Max w agro e-commerce \u2013 potencja\u0142 automatyzacji w sprzeda\u017cy produkt\u00f3w dla rolnictwa - Adagri<\/title>\n<meta name=\"description\" content=\"Zwi\u0119ksz sprzeda\u017c w agro e-commerce dzi\u0119ki kampaniom Performance Max. Dowiedz si\u0119, jak wykorzysta\u0107 sztuczn\u0105 inteligencj\u0119 i sezonowo\u015b\u0107, by osi\u0105gn\u0105\u0107 wysoki ROAS. Sprawd\u017a poradnik!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adagri.com\/en\/blog\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kampanie Performance Max w e-commerce rolniczym \u2013 potencja\u0142 automatyzacji w sprzeda\u017cy produkt\u00f3w dla rolnictwa\" \/>\n<meta property=\"og:description\" content=\"Zwi\u0119ksz sprzeda\u017c w agro e-commerce dzi\u0119ki kampaniom Performance Max. Dowiedz si\u0119, jak wykorzysta\u0107 sztuczn\u0105 inteligencj\u0119 i sezonowo\u015b\u0107, by osi\u0105gn\u0105\u0107 wysoki ROAS. Sprawd\u017a poradnik!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adagri.com\/en\/blog\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\/\" \/>\n<meta property=\"og:site_name\" content=\"Adagri\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/aleksander.sajdak\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-09T12:51:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-19T10:26:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adagri.com\/wp-content\/uploads\/2026\/01\/Adagri_blog_Kampanie-Performance-Max-w-ecommerce-rolniczym.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aleksander Sajdak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aleksander Sajdak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\\\/\"},\"author\":{\"name\":\"Aleksander Sajdak\",\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/#\\\/schema\\\/person\\\/a53c18f109c253454becb02354d5e8ea\"},\"headline\":\"Kampanie Performance Max w e-commerce rolniczym \u2013 potencja\u0142 automatyzacji w sprzeda\u017cy produkt\u00f3w dla rolnictwa\",\"datePublished\":\"2026-01-09T12:51:34+00:00\",\"dateModified\":\"2026-01-19T10:26:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\\\/\"},\"wordCount\":1202,\"image\":{\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adagri.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Adagri_blog_Kampanie-Performance-Max-w-ecommerce-rolniczym.jpg\",\"keywords\":[\"agro e-commerce\",\"performance max\",\"reklama e-commerce\",\"rolniczy e-commerce\",\"sklep rolniczy online\"],\"articleSection\":[\"Porady marketingowe\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\\\/\",\"url\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\\\/\",\"name\":\"Kampanie Performance Max w agro e-commerce \u2013 potencja\u0142 automatyzacji w sprzeda\u017cy produkt\u00f3w dla rolnictwa - Adagri\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adagri.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Adagri_blog_Kampanie-Performance-Max-w-ecommerce-rolniczym.jpg\",\"datePublished\":\"2026-01-09T12:51:34+00:00\",\"dateModified\":\"2026-01-19T10:26:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/#\\\/schema\\\/person\\\/a53c18f109c253454becb02354d5e8ea\"},\"description\":\"Zwi\u0119ksz sprzeda\u017c w agro e-commerce dzi\u0119ki kampaniom Performance Max. Dowiedz si\u0119, jak wykorzysta\u0107 sztuczn\u0105 inteligencj\u0119 i sezonowo\u015b\u0107, by osi\u0105gn\u0105\u0107 wysoki ROAS. Sprawd\u017a poradnik!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adagri.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Adagri_blog_Kampanie-Performance-Max-w-ecommerce-rolniczym.jpg\",\"contentUrl\":\"https:\\\/\\\/adagri.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Adagri_blog_Kampanie-Performance-Max-w-ecommerce-rolniczym.jpg\",\"width\":1200,\"height\":900,\"caption\":\"agro e-commerce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\\\/\\\/adagri.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kampanie Performance Max w e-commerce rolniczym \u2013 potencja\u0142 automatyzacji w sprzeda\u017cy produkt\u00f3w dla rolnictwa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/adagri.com\\\/en\\\/\",\"name\":\"Adagri\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adagri.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/#\\\/schema\\\/person\\\/a53c18f109c253454becb02354d5e8ea\",\"name\":\"Aleksander Sajdak\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/wp-content\\\/litespeed\\\/avatar\\\/62af04c11b9050382af5c6cf2d70c1ea.jpg\\\/?ver=1776418678\",\"url\":\"https:\\\/\\\/adagri.com\\\/en\\\/wp-content\\\/litespeed\\\/avatar\\\/62af04c11b9050382af5c6cf2d70c1ea.jpg\\\/?ver=1776418678\",\"contentUrl\":\"https:\\\/\\\/adagri.com\\\/en\\\/wp-content\\\/litespeed\\\/avatar\\\/62af04c11b9050382af5c6cf2d70c1ea.jpg\\\/?ver=1776418678\",\"caption\":\"Aleksander Sajdak\"},\"description\":\"Rolnictwo? Od zawsze! Spos\u00f3b na \u017cycie, praca i pasja. Studia? Uko\u0144czone. Kierunek? Oczywi\u015bcie, rolnictwo! Zawodowo przez niemal\u017ce 10 lat doradca agronomiczny, a od 2021 roku przesiadka na marketing, nie inaczej jak rolniczy. W obecnej pracy zajmuj\u0119 si\u0119 reklam\u0105 w Google Ads (jestem certyfikowanym specjalist\u0105) oraz Meta Ads. Opr\u00f3cz opieki nad kampaniami reklamowymi pisz\u0119 merytoryczne artyku\u0142y i wpisy blogowe, a tak\u017ce weryfikuj\u0119 tre\u015bci przygotowane przez innych autor\u00f3w, niekoniecznie zwi\u0105zanych z rolnictwem, czy aby na pewno s\u0105 poprawne merytorycznie.\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/aleksander.sajdak\\\/\",\"https:\\\/\\\/www.instagram.com\\\/sajdak87\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/aleksander-sajdak-36198a12a\\\/\"],\"knowsLanguage\":[\"Angielski\"],\"jobTitle\":\"Agri Ads&Content Strategist\",\"worksFor\":\"Adagri sp z o.o.\",\"url\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/author\\\/aleksander-sajdak\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Performance Max campaigns in agro e-commerce - the potential of automation in selling agricultural products - Adagri","description":"Increase agro e-commerce sales with Performance Max campaigns. Learn how to leverage artificial intelligence and seasonality to achieve high ROAS. Check out the guide!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adagri.com\/en\/blog\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\/","og_locale":"en_US","og_type":"article","og_title":"Kampanie Performance Max w e-commerce rolniczym \u2013 potencja\u0142 automatyzacji w sprzeda\u017cy produkt\u00f3w dla rolnictwa","og_description":"Zwi\u0119ksz sprzeda\u017c w agro e-commerce dzi\u0119ki kampaniom Performance Max. Dowiedz si\u0119, jak wykorzysta\u0107 sztuczn\u0105 inteligencj\u0119 i sezonowo\u015b\u0107, by osi\u0105gn\u0105\u0107 wysoki ROAS. Sprawd\u017a poradnik!","og_url":"https:\/\/adagri.com\/en\/blog\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\/","og_site_name":"Adagri","article_author":"https:\/\/www.facebook.com\/aleksander.sajdak\/","article_published_time":"2026-01-09T12:51:34+00:00","article_modified_time":"2026-01-19T10:26:28+00:00","og_image":[{"width":1200,"height":900,"url":"https:\/\/adagri.com\/wp-content\/uploads\/2026\/01\/Adagri_blog_Kampanie-Performance-Max-w-ecommerce-rolniczym.jpg","type":"image\/jpeg"}],"author":"Aleksander Sajdak","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Aleksander Sajdak","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/adagri.com\/en\/blog\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\/#article","isPartOf":{"@id":"https:\/\/adagri.com\/en\/blog\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\/"},"author":{"name":"Aleksander Sajdak","@id":"https:\/\/adagri.com\/en\/#\/schema\/person\/a53c18f109c253454becb02354d5e8ea"},"headline":"Kampanie Performance Max w e-commerce rolniczym \u2013 potencja\u0142 automatyzacji w sprzeda\u017cy produkt\u00f3w dla rolnictwa","datePublished":"2026-01-09T12:51:34+00:00","dateModified":"2026-01-19T10:26:28+00:00","mainEntityOfPage":{"@id":"https:\/\/adagri.com\/en\/blog\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\/"},"wordCount":1202,"image":{"@id":"https:\/\/adagri.com\/en\/blog\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\/#primaryimage"},"thumbnailUrl":"https:\/\/adagri.com\/wp-content\/uploads\/2026\/01\/Adagri_blog_Kampanie-Performance-Max-w-ecommerce-rolniczym.jpg","keywords":["agro e-commerce","performance max","reklama e-commerce","rolniczy e-commerce","sklep rolniczy online"],"articleSection":["Porady marketingowe"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/adagri.com\/en\/blog\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\/","url":"https:\/\/adagri.com\/en\/blog\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\/","name":"Performance Max campaigns in agro e-commerce - the potential of automation in selling agricultural products - Adagri","isPartOf":{"@id":"https:\/\/adagri.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adagri.com\/en\/blog\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\/#primaryimage"},"image":{"@id":"https:\/\/adagri.com\/en\/blog\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\/#primaryimage"},"thumbnailUrl":"https:\/\/adagri.com\/wp-content\/uploads\/2026\/01\/Adagri_blog_Kampanie-Performance-Max-w-ecommerce-rolniczym.jpg","datePublished":"2026-01-09T12:51:34+00:00","dateModified":"2026-01-19T10:26:28+00:00","author":{"@id":"https:\/\/adagri.com\/en\/#\/schema\/person\/a53c18f109c253454becb02354d5e8ea"},"description":"Increase agro e-commerce sales with Performance Max campaigns. Learn how to leverage artificial intelligence and seasonality to achieve high ROAS. Check out the guide!","breadcrumb":{"@id":"https:\/\/adagri.com\/en\/blog\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adagri.com\/en\/blog\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adagri.com\/en\/blog\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\/#primaryimage","url":"https:\/\/adagri.com\/wp-content\/uploads\/2026\/01\/Adagri_blog_Kampanie-Performance-Max-w-ecommerce-rolniczym.jpg","contentUrl":"https:\/\/adagri.com\/wp-content\/uploads\/2026\/01\/Adagri_blog_Kampanie-Performance-Max-w-ecommerce-rolniczym.jpg","width":1200,"height":900,"caption":"agro e-commerce"},{"@type":"BreadcrumbList","@id":"https:\/\/adagri.com\/en\/blog\/performance-max-campaigns-in-agricultural-e-commerce-the-potential-of-automation-in-selling-products-for-agriculture\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/adagri.com\/en\/"},{"@type":"ListItem","position":2,"name":"Kampanie Performance Max w e-commerce rolniczym \u2013 potencja\u0142 automatyzacji w sprzeda\u017cy produkt\u00f3w dla rolnictwa"}]},{"@type":"WebSite","@id":"https:\/\/adagri.com\/en\/#website","url":"https:\/\/adagri.com\/en\/","name":"Adagri","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adagri.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/adagri.com\/en\/#\/schema\/person\/a53c18f109c253454becb02354d5e8ea","name":"Alexander Sajdak","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adagri.com\/en\/wp-content\/litespeed\/avatar\/62af04c11b9050382af5c6cf2d70c1ea.jpg\/?ver=1776418678","url":"https:\/\/adagri.com\/en\/wp-content\/litespeed\/avatar\/62af04c11b9050382af5c6cf2d70c1ea.jpg\/?ver=1776418678","contentUrl":"https:\/\/adagri.com\/en\/wp-content\/litespeed\/avatar\/62af04c11b9050382af5c6cf2d70c1ea.jpg\/?ver=1776418678","caption":"Aleksander Sajdak"},"description":"Agriculture? Since forever! A way of life, a job and a passion. College degree? Completed. The direction? Agriculture, of course! Professionally an agronomic consultant for almost 10 years, and from 2021 a switch to marketing, not unlike agriculture. In my current job I take care of Google Ads (I am a certified specialist) and Meta Ads. In addition to taking care of advertising campaigns, I write substantive articles and blog posts, and also verify content prepared by other authors, not necessarily related to agriculture, to make sure it is factually correct.","sameAs":["https:\/\/www.facebook.com\/aleksander.sajdak\/","https:\/\/www.instagram.com\/sajdak87\/","https:\/\/www.linkedin.com\/in\/aleksander-sajdak-36198a12a\/"],"knowsLanguage":["Angielski"],"jobTitle":"Agri Ads&Content Strategist","worksFor":"Adagri sp z o.o.","url":"https:\/\/adagri.com\/en\/blog\/author\/aleksander-sajdak\/"}]}},"_links":{"self":[{"href":"https:\/\/adagri.com\/en\/wp-json\/wp\/v2\/posts\/5327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adagri.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adagri.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adagri.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/adagri.com\/en\/wp-json\/wp\/v2\/comments?post=5327"}],"version-history":[{"count":6,"href":"https:\/\/adagri.com\/en\/wp-json\/wp\/v2\/posts\/5327\/revisions"}],"predecessor-version":[{"id":5364,"href":"https:\/\/adagri.com\/en\/wp-json\/wp\/v2\/posts\/5327\/revisions\/5364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adagri.com\/en\/wp-json\/wp\/v2\/media\/5328"}],"wp:attachment":[{"href":"https:\/\/adagri.com\/en\/wp-json\/wp\/v2\/media?parent=5327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adagri.com\/en\/wp-json\/wp\/v2\/categories?post=5327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adagri.com\/en\/wp-json\/wp\/v2\/tags?post=5327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}