{"id":4875,"date":"2020-12-04T11:00:43","date_gmt":"2020-12-04T10:00:43","guid":{"rendered":"https:\/\/adagri.com\/?p=4875"},"modified":"2025-10-29T12:26:42","modified_gmt":"2025-10-29T11:26:42","slug":"how-to-plan-a-campaign","status":"publish","type":"post","link":"https:\/\/adagri.com\/en\/blog\/jak-planowac-kampanie\/","title":{"rendered":"Market evolution and the magic of numbers - how to plan a campaign to reap the marketing harvest"},"content":{"rendered":"

Recent years have seen dynamic growth in the online market within the agro industry. New portals are popping up like mushrooms after rain, and those long present on the market are luring us with the magic of numbers. The bidding war for reach continues. Are we sure we're staying in touch with reality?<\/p>\n

\"adagri\"adagri<\/div><\/div>\n

What knowledge will you gain?<\/h2>\n
    \n
  • Where to find a farmer \u2013 marketing channels of outreach \u2013 research results and their reflection in practice.<\/li>\n
  • Coverage and agricultural reality \u2013 why does the magic of numbers still tempt us?<\/li>\n
  • Criteria for selecting media in an online campaign \u2013 basic strategies to consider when creating a media plan.<\/li>\n
  • Where is the market heading \u2013 what will we face in the near future?<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

    Ostatnie lata to dynamiczny rozw\u00f3j rynku online w bran\u017cy agro. Nowe portale rosn\u0105 jak grzyby po deszczu, a te obecne na rynku od dawna, kusz\u0105 nas magi\u0105 liczb. Licytacja na zasi\u0119gi trwa. Czy na pewno utrzymujemy kontakt z rzeczywisto\u015bci\u0105? Jak\u0105 wiedz\u0119 zyskasz? Gdzie szuka\u0107 rolnika – marketingowe kana\u0142y dotarcia – wyniki bada\u0144 i ich odzwierciedlenie […]<\/p>\n","protected":false},"author":12,"featured_media":5066,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-4875","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-online-marathon","post_format-post-format-video"],"yoast_head":"\nPlanowanie kampanii reklamowej w bran\u017cy agro - Adagri<\/title>\n<meta name=\"description\" content=\"Poznaj tajniki planowania kampanii reklamowej w bran\u017cy agro. Zrozum, jak media wp\u0142ywaj\u0105 na skuteczno\u015b\u0107 kampanii online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adagri.com\/en\/blog\/how-to-plan-a-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ewolucja rynku i magia liczb \u2013 jak planowa\u0107 kampani\u0119, \u017ceby zbiera\u0107 marketingowe \u017cniwo\" \/>\n<meta property=\"og:description\" content=\"Poznaj tajniki planowania kampanii reklamowej w bran\u017cy agro. Zrozum, jak media wp\u0142ywaj\u0105 na skuteczno\u015b\u0107 kampanii online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adagri.com\/en\/blog\/how-to-plan-a-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Adagri\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-04T10:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T11:26:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adagri.com\/wp-content\/uploads\/2020\/05\/Adagri_blog_jak-planowac-kampanie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jacek Kwiatkowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacek Kwiatkowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/how-to-plan-a-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/how-to-plan-a-campaign\\\/\"},\"author\":{\"name\":\"Jacek Kwiatkowski\",\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/#\\\/schema\\\/person\\\/9eda59d7e70ec2bd1b891013bd3e039e\"},\"headline\":\"Ewolucja rynku i magia liczb \u2013 jak planowa\u0107 kampani\u0119, \u017ceby zbiera\u0107 marketingowe \u017cniwo\",\"datePublished\":\"2020-12-04T10:00:43+00:00\",\"dateModified\":\"2025-10-29T11:26:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/how-to-plan-a-campaign\\\/\"},\"wordCount\":124,\"image\":{\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/how-to-plan-a-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adagri.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Adagri_blog_jak-planowac-kampanie.jpg\",\"articleSection\":[\"Online Marathon\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/how-to-plan-a-campaign\\\/\",\"url\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/how-to-plan-a-campaign\\\/\",\"name\":\"Planowanie kampanii reklamowej w bran\u017cy agro - Adagri\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/how-to-plan-a-campaign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/how-to-plan-a-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adagri.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Adagri_blog_jak-planowac-kampanie.jpg\",\"datePublished\":\"2020-12-04T10:00:43+00:00\",\"dateModified\":\"2025-10-29T11:26:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/#\\\/schema\\\/person\\\/9eda59d7e70ec2bd1b891013bd3e039e\"},\"description\":\"Poznaj tajniki planowania kampanii reklamowej w bran\u017cy agro. 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