{"id":4842,"date":"2020-12-02T10:00:45","date_gmt":"2020-12-02T09:00:45","guid":{"rendered":"https:\/\/adagri.com\/?p=4842"},"modified":"2025-10-29T12:21:41","modified_gmt":"2025-10-29T11:21:41","slug":"top-5-rules-of-web-mobile-writing-or-how-to-write-for-a-farmer-to-grow-a-brand-beautifully","status":"publish","type":"post","link":"https:\/\/adagri.com\/en\/blog\/top-5-zasad-web-mobile-writingu-czyli-jak-pisac-dla-rolnika-aby-pieknie-roslo-marce\/","title":{"rendered":"TOP 5 rules of Web &amp; Mobile Writing... or how to write for a farmer to grow a brand beautifully"},"content":{"rendered":"<p>Learn the rules and tricks of effective online communication in the agro industry. Find out how to write advertising and content messages so that you don't write yourself into vain.<\/p>\n<div class=\"adgr-yt-wrapper\"><div class=\"adgr-yt\"><img decoding=\"async\" alt=\"adagri film youtube\" src=\"https:\/\/img.youtube.com\/vi\/e6ye8w2krXo\/hqdefault.jpg\"><img decoding=\"async\" data-id=\"e6ye8w2krXo\" src=\"https:\/\/adagri.com\/wp-content\/themes\/adagri\/assets\/images\/icons\/player.png\" alt=\"adagri film youtube icon\"><\/div><\/div>\n<h2>What knowledge will you gain?<\/h2>\n<ul>\n<li>online content assimilation patterns,<\/li>\n<li>What the language of benefits is,<\/li>\n<li>What rules to follow when creating texts,<\/li>\n<li>What to avoid when creating marketing messages.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Learn the rules and tricks of effective online communication in the agro industry. Find out how to write advertising and content messages so that you don't write in vain. What knowledge will you gain? patterns of assimilation of online content, what is the language of benefits, what rules to follow when creating texts, what to avoid when creating marketing messages.<\/p>","protected":false},"author":7,"featured_media":5071,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-4842","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-online-marathon","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Copywriting i j\u0119zyk korzy\u015bci w praktyce - Adagri<\/title>\n<meta name=\"description\" content=\"Zastosuj zasady copywritingu w swoim biznesie. Dowiedz si\u0119, jak pisa\u0107 tre\u015bci, kt\u00f3re przyci\u0105gaj\u0105 i anga\u017cuj\u0105 rolnik\u00f3w.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adagri.com\/en\/blog\/top-5-rules-of-web-mobile-writing-or-how-to-write-for-a-farmer-to-grow-a-brand-beautifully\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOP 5 zasad Web &amp; Mobile Writingu... czyli jak pisa\u0107 dla rolnika, aby pi\u0119knie ros\u0142o marce\" \/>\n<meta property=\"og:description\" content=\"Zastosuj zasady copywritingu w swoim biznesie. 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