{"id":4839,"date":"2020-12-01T10:00:50","date_gmt":"2020-12-01T09:00:50","guid":{"rendered":"https:\/\/adagri.com\/?p=4839"},"modified":"2025-10-29T12:21:33","modified_gmt":"2025-10-29T11:21:33","slug":"brandbooks-vs-virtual-reality","status":"publish","type":"post","link":"https:\/\/adagri.com\/en\/blog\/brandbooki-a-wirtualna-rzeczywistosc\/","title":{"rendered":"Brandbooks vs virtual reality"},"content":{"rendered":"<p>Learn more about visual identity systems and their role in co-creating brand image. Understand the basic problems in their online application so that investment in VIS pays off and digital campaigns reach their audience.<\/p>\n<div class=\"adgr-yt-wrapper\"><div class=\"adgr-yt\"><img decoding=\"async\" alt=\"adagri film youtube\" src=\"https:\/\/img.youtube.com\/vi\/7kQYIQPFtyE\/hqdefault.jpg\"><img decoding=\"async\" data-id=\"7kQYIQPFtyE\" src=\"https:\/\/adagri.com\/wp-content\/themes\/adagri\/assets\/images\/icons\/player.png\" alt=\"adagri film youtube icon\"><\/div><\/div>\n<h2>What knowledge will you gain?<\/h2>\n<ul>\n<li>SIW - why would anyone need it and is it worth it?<\/li>\n<li>Brandbook ideal vs. Practical implementation<\/li>\n<li>Specifics of online advertising in the context of formal limitations<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Dowiedz si\u0119 wi\u0119cej o systemach identyfikacji wizualnej i ich roli we wsp\u00f3\u0142tworzeniu wizerunku marki. Poznaj podstawowe problemy w ich stosowaniu w obszarze online, aby inwestycja w SIW si\u0119 zwr\u00f3ci\u0142a a kampanie digitalowe dotar\u0142y do odbiorc\u00f3w. Jak\u0105 wiedz\u0119 zyskasz? SIW \u2013 po co komu i czy warto? brandbookowy idea\u0142 a praktyczna realizacja specyfika reklam on-line w [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5070,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-4839","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-online-marathon","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brandbooki a wirtualna rzeczywisto\u015b\u0107 - Adagri<\/title>\n<meta name=\"description\" content=\"Dowiedz si\u0119, jak brandbook mo\u017ce poprawi\u0107 wizerunek Twojej marki oraz jego rol\u0119 w kampaniach digitalowych.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adagri.com\/en\/blog\/brandbooks-vs-virtual-reality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandbooki a wirtualna rzeczywisto\u015b\u0107\" \/>\n<meta property=\"og:description\" content=\"Dowiedz si\u0119, jak brandbook mo\u017ce poprawi\u0107 wizerunek Twojej marki oraz jego rol\u0119 w kampaniach digitalowych.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adagri.com\/en\/blog\/brandbooks-vs-virtual-reality\/\" \/>\n<meta property=\"og:site_name\" content=\"Adagri\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-01T09:00:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T11:21:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adagri.com\/wp-content\/uploads\/2020\/05\/Adagri_blog_brandbooki-a-wirtualna-rzeczywistosc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Renata Romanowska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renata Romanowska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/brandbooks-vs-virtual-reality\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/brandbooks-vs-virtual-reality\\\/\"},\"author\":{\"name\":\"Renata Romanowska\",\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/#\\\/schema\\\/person\\\/dcf8c5fae00324385321d8ab72998e7a\"},\"headline\":\"Brandbooki a wirtualna rzeczywisto\u015b\u0107\",\"datePublished\":\"2020-12-01T09:00:50+00:00\",\"dateModified\":\"2025-10-29T11:21:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/brandbooks-vs-virtual-reality\\\/\"},\"wordCount\":71,\"image\":{\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/brandbooks-vs-virtual-reality\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adagri.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Adagri_blog_brandbooki-a-wirtualna-rzeczywistosc.jpg\",\"articleSection\":[\"Online Marathon\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/brandbooks-vs-virtual-reality\\\/\",\"url\":\"https:\\\/\\\/adagri.com\\\/en\\\/blog\\\/brandbooks-vs-virtual-reality\\\/\",\"name\":\"Brandbooki a wirtualna rzeczywisto\u015b\u0107 - 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